Organizational attractiveness and prospective applicants' intentions to apply

Daniel Gomes (Polytechnic Institution of Coimbra, Coimbra, Portugal)
José Neves (ISCTE‐IUL Lisbon University Institute, Lisbon Portugal)

Personnel Review

ISSN: 0048-3486

Publication date: 20 September 2011

Abstract

Purpose

This paper aims to clarify the process that leads prospective applicants to apply for a job vacancy when one is being evaluated. It proposes that prospective applicants evaluate a job vacancy based on the characteristics of the job and the organizational attributes. This will determine organizational attractiveness perception, and will result in the intention to apply for a job vacancy.

Design/methodology/approach

An adapted employment ad that described a job and an organization were presented to 51 marketing professionals and to 73 undergraduate marketing students, who were asked to respond to a questionnaire that contained the measures of the study variables. The hypotheses were tested using linear regression methodology.

Findings

Organizational attractiveness fully mediates the relations between the job characteristics and the organizational attributes with intention to apply for a job vacancy. Analysis over the compared importance of each factor has outlined the major importance of the organizational attributes and feedback of the job for determining this process.

Research limitations/implications

Future research should clarify the role of organizational image as an employer and organizational familiarity in this process.

Practical implications

Recruitment messages in employment ads should place preferential focus on the elements of organization attributes and feedback of the job. These elements will more strongly determine attractiveness perception, and consequentially, predict intention to apply to a job vacancy.

Originality/value

The study clarifies the role of organizational attractiveness in the process that leads to intention to apply for a job vacancy. A significant part of the proposed model was based on clues retrieved from existing research.

Keywords

Citation

Gomes, D. and Neves, J. (2011), "Organizational attractiveness and prospective applicants' intentions to apply", Personnel Review, Vol. 40 No. 6, pp. 684-699. https://doi.org/10.1108/00483481111169634

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.