Acknowledge and Use Your Grapevine

Abstract

Reassesses the role of the grapevine in employee communications. Argues that it has a role to play in socializing employees to a company, initiating behavioural change, disciplining employees and providing information. Discusses the implementation of the grapevine as a part of the employee communications mix, through management by walking about (MBWA) and electronic communications. Concludes that it can enhance corporate culture and increases allegiance to corporate goals.

Citation

Cathmoir Nicoll, D. (1994), "Acknowledge and Use Your Grapevine", Management Decision, Vol. 32 No. 6, pp. 25-30. https://doi.org/10.1108/00251749410065097