To read the full version of this content please select one of the options below:

Acknowledge and Use Your Grapevine

David Cathmoir Nicoll (A Lecturer in Business at the University of Central Lancashire, Preston, UK)

Management Decision

ISSN: 0025-1747

Article publication date: 1 August 1994

Abstract

Reassesses the role of the grapevine in employee communications. Argues that it has a role to play in socializing employees to a company, initiating behavioural change, disciplining employees and providing information. Discusses the implementation of the grapevine as a part of the employee communications mix, through management by walking about (MBWA) and electronic communications. Concludes that it can enhance corporate culture and increases allegiance to corporate goals.

Keywords

Citation

Cathmoir Nicoll, D. (1994), "Acknowledge and Use Your Grapevine", Management Decision, Vol. 32 No. 6, pp. 25-30. https://doi.org/10.1108/00251749410065097

Publisher

:

MCB UP Ltd

Copyright © 1994, MCB UP Limited