NLP: Managing a Revolution

Abstract

The archetypal manager is a dying species. Conservative left‐brains concepts all appear outdated – now the emphasis is on the individual, more specifically the right side of the brain of the individual – Neuro Linguistic Programming (NLP). Examines the methodologies and applications involved, including the right‐brain origins of “intrapreneuring”, and generally the great improvements achieved from introducing the technique of self‐development in managerial development programmes.

Citation

Alder, H. (1992), "NLP: Managing a Revolution", Management Decision, Vol. 30 No. 5. https://doi.org/10.1108/00251749210015715