Orthodox management science has underestimated the power of creative thinking and the use of mental imaging techniques in goal achievement. In the world of sport a range of techniques involving creative visualisation have long been used by top achievers, but have only more recently been understood in terms of the working of the right brain hemisphere, and an inbuilt “cybernetic” facility for achieving clearly envisioned goals. Such an understanding has added significantly to dated “positive thinking” concepts in changing self‐image along with shorter term mental approach, and is more readily practically applicable then “lateral thinking”. Results claimed are not marginal; dramatic performance improvements are cited in various fields of endeavour, including selling, interviews, and career enhancement. The impact of the embryonic science of psycho‐cybernetics into the next century can only be postulated, but from increasing evidence the inbuilt, vestigial, untapped managerial resource of creative visualisation awaits exploitation. Only the familiar but blinkered logic of the left brain will limit the horizon of achievement for tomorrow′s managers.
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