Discovering the facets of copyright licensing for commercial composers

Abstract

Purpose

The purpose of this paper is to examine the facets of copyright licensing for commercial composers. As traditional business models within the music industry wane, there emerges a tacit opportunity for composers to exploit copyright through partnerships with third‐party entrepreneurs, across sectors such as television, video games and film.

Design/methodology/approach

A case study is utilised to identify opportunities within the television sector for commercial composers who own both publishing and mechanical copyright. Despite the economic crisis facing the entertainment industries, the paper identifies facets for commercial composers through licensing their intellectual property (IP) to third‐party entrepreneurs.

Findings

Composers who own both publishing and mechanical rights arguably hold a market advantage, resulting in an emergence of “one‐stop” licensing agreements – and less administrative fees – for major publishers.

Research limitations/implications

The implications asserted within this paper relate specifically to the television sector and further research could be undertaken in order to examine the utilisation of similar practice across different sectors, such as video games, and film, within which different opportunities and limitations will undoubtedly exist.

Practical implications

The implications for composers and managers is clear. A basic understanding of key legal terms, contract structure and the administrative functions of societies such as the MCPS‐PRS Alliance, are essential. This paper offers a valuable insight into very current changes across both the music and television sectors, identifying tangible opportunities for commercial composers.

Originality/value

This paper explores the facets of copyright licensing for commercial composers within new sectors including television. The author believes that sectors such as television, film and videogames can and do provide lucrative opportunities for independent musicians, composers and record labels. It is essential to explore such opportunities.

Citation

Roberts, A. (2010), "Discovering the facets of copyright licensing for commercial composers", Management Decision, Vol. 48 No. 9, pp. 1400-1409. https://doi.org/10.1108/00251741011082143