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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Kay Neville (TAFE, New South Wales, Australia)

Library Review

ISSN: 0024-2535

Article publication date: 23 May 2008

Keywords

Citation

Neville, K. (2008), "Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers", Library Review, Vol. 57 No. 5, pp. 403-404. https://doi.org/10.1108/00242530810875249

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited