Insuring success through marketing projects
John Mills
(John Mills is a Consultant for PA Sundridge Park)
Keith Gibbs
(Keith Gibbs is Marketing Director of Lloyds Bank Insurance Services)
Mike Todd
(Mike Todd is Head of Personnel, Lloyds Bank Insurance Services)
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Abstract
Presents an outline of a highly‐tailored management development process for the entire marketing group of Lloyds Bank’s Insurance Services Division (LBIS) in which learning projects were a key feature. Discusses objectives of the projects for the directors, middle managers and junior managers involved, the areas and topics covered and the learning benefits achieved, both on a personal and an organizational level.
Keywords
Citation
Mills, J., Gibbs, K. and Todd, M. (1996), "Insuring success through marketing projects", Industrial and Commercial Training, Vol. 28 No. 3, pp. 26-31. https://doi.org/10.1108/00197859610118004
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited