A FRESH APPROACH TO THE MBA

Abstract

The Master of Business Administration (MBA) degree is generally regarded as the principal postgraduate qualification in business. This article describes the process by which a business school reviewed and redesigned its MBA programme. The main changes were increased attention to information technology, greater emphasis on skills and on integrative framework not wholly reliant on the Business Policy course. The programme can also be taken via a new diploma‐level course.

Citation

Anderson, G. (1990), "A FRESH APPROACH TO THE MBA", Industrial and Commercial Training, Vol. 22 No. 1. https://doi.org/10.1108/00197859010142995