Mubbery juice

Abstract

This case is about Turpan’s Chief Foodstuffs and Drinking Factory, in Xinjiang. The firm produced a health drink called Mubbery juice and this product met with success in China. However, as foreign competitors were penetrating China’s previously protected domestic market, it was time for Chinese enterprises to consider expanding abroad.

Citation

Paul Dana, L. (1999), "Mubbery juice", British Food Journal, Vol. 101 No. 5/6, pp. 384-393. https://doi.org/10.1108/00070709910278316