Poor diet and smoking: the big killers

Nigel Lambert (Institute of Food Research, Norwich, UK)
Louise A. Dibsdall (Institute of Food Research, Norwich, UK)
Lynn J. Frewer (Institute of Food Research, Norwich, UK)

British Food Journal

ISSN: 0007-070X

Publication date: 1 February 2002

Abstract

Encouraging the UK public to quit smoking has been a public health feature for over a century to a greater or lesser degree. Persuading people to consume five or more portions of fruits and vegetables is a far newer health policy, with a history of only some ten years. The article compares the established anti‐smoking campaign with that of the fledgling “five‐a‐day” campaign to discover what, if anything, the latter can learn from the former, and what the future prospects may be for improving food choice. The two campaigns are compared in terms of the quality of health message and the environmental pressures adopted to facilitate the desired health behaviour. Motivation issues and the need to engage the public more were also seen as key campaign factors.

Keywords

Citation

Lambert, N., Dibsdall, L. and Frewer, L. (2002), "Poor diet and smoking: the big killers", British Food Journal, Vol. 104 No. 1, pp. 63-75. https://doi.org/10.1108/00070700210418776

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 2002, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.