Advanced
search

Books and journals

Browse over 3,300 eBook titles and a portfolio of over 300 journals authored by renowned academics and industry leaders from over 150 countries. Our books and journals collection boasts titles from a vast range of subject areas from management and finance to criminology and social media.

1 – 10 of 40
Applied filters:
Marketing
1 - International marketing
Clear all
Book serial
Cover of Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises
Advances in Business Marketing and Purchasing, Volume 15

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Editors: Mark S. Glynn, Arch G. Woodside
Subject:
View book
Book serial
Cover of Business-to-Business Marketing Management: Strategies, Cases, and Solutions
Advances in Business Marketing and Purchasing, Volume 18

Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Editors: Mark S. Glynn, Arch G. Woodside
Subject:
View book
Book serial
Cover of Creating and managing superior customer value
Advances in Business Marketing and Purchasing, Volume 14

Creating and managing superior customer value

Editors: Arch G. Woodside, Francesca Golfetto, Michael Gibbert
Subject:
View book
Book serial
Cover of Cross-Cultural Buyer Behavior
Advances in International Marketing, Volume 18

Cross-Cultural Buyer Behavior

Editors: Charles R. Taylor, Doo-Hee Lee
Subject:
View book
Book serial
Cover of Deep Knowledge of B2B Relationships Within and Across Borders
Advances in Business Marketing and Purchasing, Volume 20

Deep Knowledge of B2B Relationships Within and Across Borders

Subject:
View book
Book serial
Cover of Designing winning products
Advances in Business Marketing and Purchasing, Volume 10

Designing winning products

Editors: Arch G. Woodside, Timo Liukko, Ari Lehtonen
Subject:
View book
Book
Cover of Developing Insights on Branding in the B2B Context

Developing Insights on Branding in the B2B Context

Editors: Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
Subject:
View book
Book serial
Cover of E-services Adoption: Processes by Firms in Developing Nations
Advances in Business Marketing and Purchasing, Volume 23B

E-services Adoption: Processes by Firms in Developing Nations

Editors: Mohammed Quaddus, Arch G. Woodside
Subject:
View book
Book serial
Cover of Entrepreneurship in International Marketing
Advances in International Marketing, Volume 25

Entrepreneurship in International Marketing

Editors: Shaoming Zou, Hui Xu, Linda Hui Shi
Subject:
View book
Book serial
Cover of Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Advances in Business Marketing and Purchasing, Volume 11

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Editors: Arch G. Woodside, Ellen M. Moore
Subject:
View book

Title

Subject

  • Accounting & finance
  • Economics
  • Education
  • Engineering
  • Health & social care
  • HR & organizational behaviour
  • Information & knowledge management
  • Library & information science
  • Management science & operations
  • Marketing
  • Property management & built environment
  • Public policy & environmental management
  • Research methods
  • Sociology
  • Strategy
  • Tourism & hospitality
  • Transport
  • Advertising & promotion
  • Corporate communications
  • Customer relations
  • Distribution channels & markets
  • International marketing
  • Market research/consumer behaviour
  • Marketing science/history
  • Marketing strategy/methods
  • Pricing
  • Product management
  • Sales management & selling
  • Country of origin effects
  • Export marketing/supply chain
  • Global marketing strategy
  • International advertising
  • International branding
  • International market entry
  • International retailing

    • Publication type

    1 – 10 of 40
    Manage cookies

    We’re listening — tell us what you think

    Join us on our journey