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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
This concern appears to be holding up despite the economic and other disruptions triggered by the COVID-19 pandemic.
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DOI: 10.1108/OXAN-DB257066
ISSN: 2633-304X
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Companies face pressure to provide career opportunities, and better pay and conditions for low-wage workers, many of whom are on the COVID-19 pandemic front line. For many, making…
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DOI: 10.1108/OXAN-DB253991
ISSN: 2633-304X
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Election years always entail political risk for large US companies, but the polarising social and cultural issues likely to feature in the November midterms leave them more…
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DOI: 10.1108/OXAN-DB272035
ISSN: 2633-304X
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Although the metaverse is in its early days, the enabling technologies are approaching a convergence point where some large companies are starting to experiment with it both as a…
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DOI: 10.1108/OXAN-DB271953
ISSN: 2633-304X
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Geographic
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By last month, 14 states had already banned TikTok from government-issued devices, with another five in the process of doing so, citing security concerns recently endorsed by the…
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DOI: 10.1108/OXAN-DB275032
ISSN: 2633-304X
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That turned the eleven-year-old MeToo movement into a central pillar of a broader drive in the United States to address gender, race and social inequality. Since then, the…
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DOI: 10.1108/OXAN-DB264438
ISSN: 2633-304X
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The boycott is the most coordinated yet against Facebook over hate speech and misinformation on its platforms. Facebook and Twitter have become lightning rods for challenges to…
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DOI: 10.1108/OXAN-DB253808
ISSN: 2633-304X
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The expansion into retail reflects the transition of state-controlled Sberbank, Russia's largest bank from financial institution into a digital 'ecosystem' rebranded as Sber. Its…