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By 2025, an estimated two-thirds of African households will have discretionary income, significantly expanding the consumer pool. Growth in sub-Saharan Africa’s consumer market…
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DOI: 10.1108/OXAN-DB218191
ISSN: 2633-304X
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The value is expected to increase to USD146bn by 2025, growing at an average of 20% per year. Such projections cast a sharp spotlight on Indonesia’s regulatory framework for the…
Importance of social media in the United Arab Emirates.
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DOI: 10.1108/OXAN-DB216714
ISSN: 2633-304X
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Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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'Psychmetrics' usage.
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DOI: 10.1108/OXAN-DB234073
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Disney, which has a large presence in Florida, remains locked in a feud with the state’s governor, Ron DeSantis, over aspects of his education policy. DeSantis, a candidate for…
Like public companies that became 'meme stocks' over the past two years, banks are learning that social media is now a matter of risk management more than marketing. Few but the…