Political use of 'psychometrics' will rise

Subject

'Psychmetrics' usage.

Significance

Voter targeting on social media suggests the power of statistical profiling technologies, a field heretofore operating largely in the more sedate domains of personnel and corporate human-relations.

Impacts

• Characteristic-based assessments will compete with unidimensional indexes for usage in a widening number of industries.
• Investors will use psychometric techniques to help spot opportunities that traditional analysis techniques may miss across asset classes.
• Firms will increasingly use personality profiles to find the ideal consumer for their offerings.