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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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INTERNATIONAL: Online advertising requires re-think
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DOI: 10.1108/OXAN-ES245891
ISSN: 2633-304X
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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The pandemic has upended the staples of retail election politics, including in-person events, but not candidates’ need to get out the vote (GOTV) on November 3. Both parties will…
Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
Online streaming.
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DOI: 10.1108/OXAN-DB245804
ISSN: 2633-304X
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The comment encapsulates the chaos playing out internally within the company since the acquisition. It also exposes strong headwinds that are testing ‘big tech’ platforms as the…
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DOI: 10.1108/OXAN-DB273990
ISSN: 2633-304X
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Rustavi-2 is Georgia's leading TV station for viewers and advertising revenue. Closely associated with the opposition United National Movement (UNM) and labelled a "machine of…