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Metaverse 'brandtech' will redefine online advertising

Location:

INT

The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…

Food fears will add to insecurities in eastern EU

Location:

EU

Alleged discrepancies between the quality of foods on sale in the western and eastern EU.

Russia will seek to control pharmaceuticals pricing

Location:

RUSSIA

The Russian pharmaceuticals sector.

Alcohol demand will rise in East Africa

Location:

EAST AFRICA

Several of Africa’s largest alcohol markets are in East Africa. Changing consumer tastes, economic growth and government policies are shaping the landscape of the sector. Many of…

Commercial metaverse to expand fast but unevenly

Location:

INT

Although the metaverse is in its early days, the enabling technologies are approaching a convergence point where some large companies are starting to experiment with it both as a…

China-Japan economic complementarity will deepen

Location:

CHINA/JAPAN

Competition between Japanese and Chinese companies in the global market is increasing, but their bilateral trade reveals that the division of labour and economic interdependence…

Recovery of Russian consumption is likely to moderate

Location:

RUSSIA

Strong household demand, now restored to pre-war levels, mitigated the impact on GDP of falling exports last year. The consumer market is profoundly changed, with new brands from…

Chinese firms will compete with West in new markets

Location:

CHINA

They are responding by enhancing their non-price competitiveness through advanced technologies, higher product quality, brand-building and entering high-end segments of global…

Scrutiny to rise as online US influencer market booms

Location:

US

Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…

Moroccan ‘wins’ over Western Sahara come with risks

Location:

MOROCCO/WESTERN SAHARA

President Donald Trump announced on December 10 that Washington would recognise Rabat’s claims over Western Sahara (the UN considers it a non-self-governing territory) in exchange…