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Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Advertising on social media.
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DOI: 10.1108/OXAN-DB244645
ISSN: 2633-304X
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The pandemic has upended the staples of retail election politics, including in-person events, but not candidates’ need to get out the vote (GOTV) on November 3. Both parties will…
Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
The comment encapsulates the chaos playing out internally within the company since the acquisition. It also exposes strong headwinds that are testing ‘big tech’ platforms as the…
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DOI: 10.1108/OXAN-DB273990
ISSN: 2633-304X
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Fake news is not a new phenomenon, but it has burgeoned since the emergence of social media. The issue has taken centre stage since 2016 because of reports that Russia interfered…
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DOI: 10.1108/OXAN-DB219775
ISSN: 2633-304X
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Online streaming.
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DOI: 10.1108/OXAN-DB245804
ISSN: 2633-304X
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The boycott is the most coordinated yet against Facebook over hate speech and misinformation on its platforms. Facebook and Twitter have become lightning rods for challenges to…
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DOI: 10.1108/OXAN-DB253808
ISSN: 2633-304X
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Rustavi-2 is Georgia's leading TV station for viewers and advertising revenue. Closely associated with the opposition United National Movement (UNM) and labelled a "machine of…