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The purpose of this paper is to argue that modern-day xenophobia has emerged as one of the high-risk factors for transnational mega construction projects (MCP’s). While research in transnational MCP’s remains surprisingly under-explored, this study aimed to examine how transformational leadership (TFL) and HPW practices can still achieve MCP success despite the rise of xenophobia in the global construction industry.

This study examined survey-based sample evidence from 220 respondents including project team members (operational, quality and technical), project stakeholders (e.g. regulatory authority, subcontractors, functional managers, etc.) and project clients/sponsors. Partial least squares structural equation modeling (PLS-SEM) technique was employed to test the theoretical hypotheses and to highlight significance of a holistic and novel framework of MCP success.

This study’s core finding unveiled a significantly negative effect of xenophobia on MCP success (ß=−0.389, t=5.574, p<0.000). Interestingly, PLS-SEM results also showed a significantly negative effect of TFL on MCP success (ß=−0.172, t=2.323, p<0.018), whereas HPW practices demonstrated a significantly positive effect on MCP success (ß=0.633, t=9.558, p<0.000). In addition, xenophobia and MCP success relationship were positively moderated by TFL (ß=0.214, t=2.364, p<0.018) and HPW practices (ß=0.295, t=3.119, p<0.002), respectively.

This study underscores the importance of TFL and HPW practices in explaining the linkage between xenophobia and MCP success. Besides advancement of broader multi-disciplinary research and cross-pollination of research ideas, this study also offers unique research direction to explore the potential impact of TFL and HPW practices in demographically diverse project settings especially in countries where xenophobia has swiftly become inevitable.

As many countries undertake MCP’s with national pride and high strategic importance, this study provides an exemplary model of transnational MCP success. This study shows that conscious use of TFL and HPW practices could guard against escalating xenophobia in the global construction industry.

This study is first to provide an empirically grounded model of MCP success that collectively examines the role of xenophobia, TFL and HPW practices. This research has developed practical references for transnational construction companies in strategic planning and management of MCP’s.

To examine the antecedents of consumer ethnocentrism, specifically with respect to Turkish consumers' attitudes to products originating in Europe.

Antecedents identified from the literature are allocated to one of three main constructs: xenophobia, negative attitudes towards foreigners (not the same phenomenon, it is argued) and conservatism. A web‐based questionnaire is developed, tested and successfully administered to a national sample of 540 individuals with e‐mail accounts. Consumer ethnocentrism is measured by the well‐tested CETSCALE. Results are analyzed by structural equation modelling, a path diagram generated and six hypotheses tested.

All but one of the hypotheses were accepted. Xenophobia is found to have the greatest influence consumer ethnocentrism among Turkish consumers, and is also a leading factor in the interactions among the antecedents. Conservatism is the second‐most influential element of the model.

Other antecedents might have been identified and added to the conceptual framework. The timeframe of data collection was very specific. The large sample size and its apparent representativeness encourage confident generalisation of the findings, though the concept of “Europe” could usefully be refined to specific countries in future studies.

International marketers now have clear evidence that xenophobia and conservatism are important antecedents of consumer ethnocentrism, and should plan their intelligence gathering and campaign strategy accordingly.

This study both supports and adds to the existing literature. The findings clearly impinge on the somewhat separate literature of country‐of‐origin effects and branding.

This study explores how tourist xenophobia (TXO) and residents’ acceptance of tourists changed during the COVID-19 pandemic. If tourists feel TXO when travelling abroad during the pandemic, then, as residents in their home country, they may not welcome other tourists. Previous research on xenophobia in tourism has focused on tourists’ perspectives, but few studies have examined residents’ perspectives. Therefore, this study attempts to identify the influence of TXO on residents’ acceptance during COVID-19 in Japan. The national government required residents to stay at home and avoid unnecessary outings while implementing a campaign to promote the tourism industry by subsidising travel expenses. Analysis of data from residents in tourist destinations showed that TXO negatively influences residents’ acceptance of tourists and their travel intentions. There was a significant covariance between travel intention and tourist acceptance. Thus, TXO affects tourist intention and residents’ acceptance. Destination managers must explain to residents the importance of attracting tourists to boost the economy and mitigate xenophobia. Mitigating residents’ xenophobia and welcoming tourists are crucial for becoming a sustainable tourist destination in the volatile, uncertain, complex, and ambiguous (VUCA) era of the pandemic.