Search results
1 – 10 of 128Vartika Chaudhary, Dinesh Sharma, Anish Nagpal and Arti D. Kalro
This paper aims to examine the effect of three types of health-related claims (health, nutrition and ingredient) and product healthiness on situational skepticism toward the…
Abstract
Purpose
This paper aims to examine the effect of three types of health-related claims (health, nutrition and ingredient) and product healthiness on situational skepticism toward the claims that appear on the front-of-package of food products. The effect of situational skepticism on the purchase intention of the product is further examined.
Design/methodology/approach
Two experimental studies were conducted with a 3 (health-related claims: health claim vs nutrition claim vs ingredient claim) × 2 (product healthiness: healthy vs unhealthy) between-subjects factorial design. Study 1 investigates the effects within a single product category (Biscuits) and Study 2 the effects across product categories (Salad and Pizza).
Findings
The results demonstrate that situational skepticism is the highest for health claims, followed by nutrition claims and the least for ingredient claims. In addition, situational skepticism is higher for claims appearing on unhealthy products vis-à-vis healthy ones. Finally, situational skepticism mediates the relationship between claim type, product healthiness and product purchase intention.
Research limitations/implications
This study contributes to the field of nutrition labeling by advancing research on information processing of nutrition labels through the lens of the persuasion knowledge model (Friestad and Wright, 1994). Specifically, this study contributes to a nuanced understanding of claim formats on how the language properties of the claim – its vagueness, specificity and verifiability – can affect consumer perception. This study finds that higher specificity, verifiability and lower vagueness of ingredient claims lead to lower skepticism and hence higher purchase intention.
Practical implications
Furthermore, this study incrementally contributes to the ongoing discussion about the claim–carrier combination by showing that health-related claims are better perceived on healthy compared to unhealthy products. Hence, managers should avoid health washing, as this can backfire and cause harm to the reputation of the firm.
Social implications
From a public policy point of view, this study makes a case for strong monitoring and regulations of ingredient claims, as consumers believe these claims easily and hence can be misled by false ingredient claims made by unethical marketers.
Originality/value
The scope of research on skepticism has largely been limited to examining a general individual tendency of being suspicious (i.e. dispositional skepticism) in health-related claims as well as other areas of marketing. In this research, the authors extend the scope by examining how specific types of claims (health vs nutrition vs ingredient) and product healthiness jointly impact consumer skepticism, i.e. situational skepticism.
Details
Keywords
Increasing complexity in construction projects evokes interest in application of innovative digital technologies in construction. Digital twins (DT), which bring these innovative…
Abstract
Purpose
Increasing complexity in construction projects evokes interest in application of innovative digital technologies in construction. Digital twins (DT), which bring these innovative technologies together, have strong interactions with lean construction (LC). To highlight the collaborative nature of DT and LC, the paper explores the interactions between LC and DT and assesses benefits, costs, opportunities and risks (BOCR) of DT in LC to analyze significant obstacles and enablers in DT adoption in LC.
Design/methodology/approach
BOCR approach comprehensively considers both the positive and the negative attributes of a problem. At the first step, BOCR criteria for DT are identified through literature review and expert opinions, at the second step dependencies among BOCR criteria for DT in LC are determined by neutrosophic analytic hierarchy process (AHP), through a questionnaire survey. Integrating BOCR into neutrosophic AHP enables achieving more meaningful preference scores.
Findings
Cost of skilled workforce is the most important factor and opportunity to reduce waste is the second most important factor in adoption of DT in LC. The results were analyzed to rank the BOCR of adoption of DT in LC.
Originality/value
This study, in a novel way, performs BOCR analysis through neutrosophic AHP to reflect experts' judgments more effectively by neutrosophic AHP's better handling of vagueness and uncertainty. The paper provides a model to better understand the significant factors that influence adoption of DT in LC.
Details
Keywords
Titus Ebenezer Kwofie, Michael Nii Addy, Alexander Boakye Marful, Clinton Ohis Aigbavboa, Samuel Amos-Abanyie and Ayisha Ida Baffoe-Ashun
The adaptive performance of architects as a key professional in project delivery teams has become important for developing strategies, skills and cognitive behaviours for…
Abstract
Purpose
The adaptive performance of architects as a key professional in project delivery teams has become important for developing strategies, skills and cognitive behaviours for sustainability of working systems. However, the understanding and knowledge of adaptive performance of architects is lacking in the current literature. Thus, this study fills this gap by primarily assessing the adaptive performance of architects in project teams in project delivery.
Design/methodology/approach
By adopting the widely used eight-dimension attributes of adaptive performance, a questionnaire survey was conducted among team participants and stakeholders who directly or indirectly work on projects with architects in the public and private sectors project delivery supply chain in Ghana. A total of 42 responses were subsequently used in a fuzzy set theory analysis being facilitated by a set of linguistic terms.
Findings
From the assessment, the overall adaptive performance of architects from the eight-dimension attributes emerged to be fairly high. Additionally, the architects’ performance in the individual eight-dimensions showed varied results. High performance was registered in architects’ ability to handling work stress and cultural adaptability. Also, architects demonstrated a fairly high performance in dealing with uncertain or unpredictable work situations. However, in the cases of learning work tasks, technologies and procedures, interpersonal adaptability and handling crisis and emergency situations, architects were deemed to have low and fairly low adaptive performance among project teams.
Originality/value
Given the vagueness and complexities in understanding adaptability among teams and its assessment, through the use of fuzzy set theory based on a suitable set of linguistics terms, the study presents a novel understanding of the level of architects’ adaptive performance in project teams in project delivery. The findings are extremely useful in helping architects adapt and cope with changing competitive work environment by developing the right cognitive behaviours for task functions and organizational roles, disruptions and aiding their ability to self-regulate.
Details
Keywords
Imadeddine Oubrahim and Naoufal Sefiani
Over the last 2 decades, supply chain sustainability research has become a highly dynamic and fruitful study area. This field has garnered significant attention due to its…
Abstract
Purpose
Over the last 2 decades, supply chain sustainability research has become a highly dynamic and fruitful study area. This field has garnered significant attention due to its potential to reshape decision-making processes within supply chains. At the same time, the practical side of supply chain operations remains intensely competitive in today’s business landscape. Furthermore, the current academic research aims to outline effective strategies for achieving sustainability across supply chains, particularly in the manufacturing sector. In response to these challenges, this research has conducted an integrated multi-criteria decision-making approach to evaluate sustainable supply chain performance from the triple bottom line perspective, including financial, environmental, and social performance.
Design/methodology/approach
The initial stage involves selecting the crucial criteria (short-term and long-term) and alternatives for sustainable supply chain performance (SSCP) from experts and conducting an in-depth literature review. Initially, there were 17 criteria, but after a pilot test with co-authors and online discussions with experts, the number of criteria was subsequently reduced to 9. In the second phase, the Best-Worst Method (BWM) was applied to rank and prioritize the criteria. The third and final stage examined the causal relationship between the identified criteria, utilizing the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique.
Findings
Based on BWM analysis results, the top three criteria in terms of prominence are: (1) return on investment (ROI), (2) product quality, and (3) manufacturing lead time. Out of the three alternatives, financial performance (FP) is the most crucial dimension for SSCP, followed by environmental performance (ENP) and social performance (SP). On the other hand, the DEMATEL approach showed that work health and safety (short-term criterion), asset utilization (long-term criterion), energy consumption (long-term criterion), waste disposal (long-term criterion), manufacturing lead time (short-term criterion), and on-time delivery (short-term criterion) are categorized within the cause group, while criteria such as return on investment (ROI) (long-term criterion), customer-service level (short-term criterion), and product quality (long-term criterion) fall into the effect group.
Research limitations/implications
The proposed study has certain drawbacks that pave the way for future research directions. First, it is worth noting the need for a larger sample size to ensure the reliability of results, the potential inclusion of additional criteria to enhance the assessment of sustainability performance, and the consideration of a qualitative approach to gain deeper insights into the outcomes. In addition, fuzziness in qualitative subjective perception could be imperative when collecting data to ensure its reliability, as translating experts’ perceptions into exact numerical values can be challenging because human perceptions often carry elements of uncertainty or vagueness. Therefore, fuzzy integrated MCDM frameworks are better suited for future research to handle the uncertainties involved in human perceptions, making it a more appropriate approach for decision-making in scenarios where traditional MCDM methods may prove insufficient.
Practical implications
The proposed framework will enable decision-makers to gain deeper insights into how various decision criteria impact SSCP, thus providing a comprehensive evaluation of SSCP that considers multiple dimensions, such as financial, environmental, and social performance within the manufacturing sector.
Originality/value
The proposed study is the first empirical study to integrate both BWM and DEMATEL approaches to evaluate sustainable supply chain performance in the manufacturing context.
Details
Keywords
Sangita Choudhary, Tapan Kumar Panda and Abhishek Behl
Amid increasing frequency of disaster across the globe, humanitarian supply chain (HSC) has gained significant attention in recent times. This work aims to contribute towards…
Abstract
Purpose
Amid increasing frequency of disaster across the globe, humanitarian supply chain (HSC) has gained significant attention in recent times. This work aims to contribute towards improving the decision-making capabilities of relief organisations by offering more comprehensive understanding of the critical success factors (CSFs) concerning HSC. Hence, the current work attempts to classify CSFs as cause-and-effect factors and explore their relative importance in the stated significance.
Design/methodology/approach
Current work takes an explorative and deductive approach. It uses literature and experts' input to identify the CSFs for HSC and to develop a structural model for assessing these factors. Intuitionistic fuzzy DEMATEL (IF-D) is employed for modelling and analysing the cause-effect linkages among the CSFs. IF-D method is chosen as it is robust to vagueness of data and small samples.
Findings
The findings indicate that “motivated and committed employees” is the most influencing causal factor followed by “IT infrastructure”, and among effect factors, “physical network” carries the most significance followed by “anticipation capabilities.”
Practical implications
Relief organisations and stakeholders at various levels may put more emphasis on cause group factors with more influence on most critical effect factors to build more efficient and effective HSC to execute more impactful relief programs.
Originality/value
Current work explores the cause–effect relationships among the CSFs concerning HSC by implementing IF-D, which can be considered as the original contribution.
Details
Keywords
Wenyao Niu, Yuan Rong and Liying Yu
The purpose of this study is to establish a synthetic group decision framework based on the Pythagorean fuzzy (PF) set to select the optimal medicine cold chain logistics provider…
Abstract
Purpose
The purpose of this study is to establish a synthetic group decision framework based on the Pythagorean fuzzy (PF) set to select the optimal medicine cold chain logistics provider (MCCLP). Fierce market competition makes enterprises must constantly improve every link in the process of enterprise sustainable development. The evaluation of MCCLP in pharmaceutical enterprises is an important link to enhance the comprehensive competitiveness. Because of the fuzziness of expert cognition and the complexity of the decision procedure, PF set can effectively handle the uncertainty and ambiguity in the process of multi-criteria group decision decision-making (MCGDM).
Design/methodology/approach
This paper develops an integrated group decision framework through combining the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique and combined compromise solution (CoCoSo) approach to select a satisfactory MCCLP within PF circumstances. First, the PF set is used to process the ambiguity and uncertainty of the cognition ability of experts. Second, a novel PF knowledge measure is propounded to measure the vagueness of the PF set. Third, a comprehensive criterion weight determination technique is developed through aggregating subjective weights attained utilizing the PF DEMATEL approach and objective weight deduced by knowledge measure method. Furthermore, an integrated MCGDM approach based on synthetic weight and CoCoSo method is constructed.
Findings
The outcomes of sensibility analysis and comparison investigation show that the suggested decision framework can help decision experts to choose a satisfactory MCCLP scientifically and reasonably. Accordingly, the propounded comprehensive decision framework can be recommended to enterprises and organizations to assess the MCCLP for their improvement of core competitiveness.
Originality/value
MCCLP selection is not only momentous for pharmaceutical enterprises to improve transportation quality and ensure medicine safety but also provides a strong guarantee for enterprises to improve their core competitiveness. Nevertheless, enterprises face certain challenges due to the uncertainty of the assessment environment as well as human cognition in the process of choosing a satisfactory MCCLP. PF set possesses a formidable capability to address the uncertainty and imprecision information in the process of MCGDM. Therefore, pharmaceutical enterprises can implement the proposed method to evaluate the suppliers to further improve the comprehensive profit of enterprises.
Details
Keywords
Logistics service provider (LSP) selection involves multiple criteria, alternatives and decision makers. Group decision-making involves vagueness and uncertainty. This paper aims…
Abstract
Purpose
Logistics service provider (LSP) selection involves multiple criteria, alternatives and decision makers. Group decision-making involves vagueness and uncertainty. This paper aims to propose a novel fuzzy method for assessing and selecting agile, resilient and sustainable LSP, taking care of the inconsistency and uncertainty in subjective group ratings.
Design/methodology/approach
Eighteen agile, resilient, operational, economic, environmental and social sustainability criteria were identified from the literature and discussion with experts. Interval-valued Fermatean fuzzy (IVFF) sets are more flexible and accurate for handling complex uncertainty, impreciseness and inconsistency in group ratings. The IVFF PIvot Pairwise RElative Criteria Importance Assessment Simplified (IVFF-PIPRECIAS) and IVFF weighted aggregated sum product assessment (IVFF-WASPAS) methods are applied to determine criteria weights and LSP evaluation, respectively.
Findings
Collaboration and partnership, range of services, capacity flexibility, geographic coverage, cost of service and environmental safeguard are found to have a greater influence on the LSP selection, as per this study. The LSP (L3) with the highest score (0.949) is the best agile, resilient and sustainable LSP in the manufacturing industry.
Research limitations/implications
Hybrid IVFF-based PIPRECIAS and WASPAS methods are proposed for the selection of agile, resilient and sustainable LSP in the manufacturing industry.
Practical implications
The model can help supply chain managers in the manufacturing industry to easily adopt the hybrid model for agile, resilient and sustainable LSP selection.
Social implications
The paper also contributes to the social sustainability of logistics workers.
Originality/value
To the best of the authors’ knowledge, IVFF-PIPRECIAS and IVFF-WASPAS methods are applied for the first time to select the best agile, resilient and sustainable LSP in a developing economy context.
Details
Keywords
The purpose of this study is to analyze the impacts of the COVID-19 pandemic on the performance of companies using a hybrid Multi-Criteria Decision-Making (MCDM) approach…
Abstract
Purpose
The purpose of this study is to analyze the impacts of the COVID-19 pandemic on the performance of companies using a hybrid Multi-Criteria Decision-Making (MCDM) approach. Specifically, the study examines Türkiye’s Top 500 Industrial Enterprises to analyze their performance before and during the pandemic, and to capture their performance in determining investment and production strategy.
Design/methodology/approach
To achieve the study’s objectives, the Fuzzy Best-Worst Method (F-BWM) was used to obtain importance levels of performance indicators, decreasing the vagueness in experts’ decision-making preferences. The Measurement Alternatives and Ranking According to Compromise Solution (MARCOS) method was used to rank enterprises based on their performance.
Findings
The COVID-19 pandemic has clearly had a substantial impact on the performance of Türkiye’s top 500 industrial enterprises. While some companies suffered decreased sales, others reported that their revenues increased or remained constant during the outbreak. The results reveal that the pandemic caused a shift in the initial ranking outcomes for the first two enterprises.
Research limitations/implications
The study’s limitations include the sample size and the time period under consideration, which may have an impact on the generalizability of the findings.
Practical implications
Decision-makers’ investment, employment and operational decisions were influenced by the impact of the COVID-19 pandemic. The results provide insights for decision-makers on how to achieve higher growth and performance under the pressure of the pandemic.
Social implications
The study’s practical consequences help decision-makers understand how to attain higher growth and performance in the face of the epidemic.
Originality/value
The originality of this study lies in using a hybrid MCDM approach to examine the impact of the COVID-19 pandemic on company performance. A hybrid MCDM approach is proposed to help decision-makers make the best possible investment and implementation decisions.
Details
Keywords
Ashlyn Maria Mathai and Mahesh Kumar
In this paper, a mixture of exponential and Rayleigh distributions in the proportions α and 1 − α and all the parameters in the mixture distribution are estimated based on fuzzy…
Abstract
Purpose
In this paper, a mixture of exponential and Rayleigh distributions in the proportions α and 1 − α and all the parameters in the mixture distribution are estimated based on fuzzy data.
Design/methodology/approach
The methods such as maximum likelihood estimation (MLE) and method of moments (MOM) are applied for estimation. Fuzzy data of triangular fuzzy numbers and Gaussian fuzzy numbers for different sample sizes are considered to illustrate the resulting estimation and to compare these methods. In addition to this, the obtained results are compared with existing results for crisp data in the literature.
Findings
The application of fuzziness in the data will be very useful to obtain precise results in the presence of vagueness in data. Mean square errors (MSEs) of the resulting estimators are computed using crisp data and fuzzy data. On comparison, in terms of MSEs, it is observed that maximum likelihood estimators perform better than moment estimators.
Originality/value
Classical methods of obtaining estimators of unknown parameters fail to give realistic estimators since these methods assume the data collected to be crisp or exact. Normally, such case of precise data is not always feasible and realistic in practice. Most of them will be incomplete and sometimes expressed in linguistic variables. Such data can be handled by generalizing the classical inference methods using fuzzy set theory.
Details
Keywords
Hazwani Shafei, Rahimi A. Rahman, Yong Siang Lee and Che Khairil Izam Che Ibrahim
Amid rapid technological progress, the construction industry is embracing Construction 4.0, redefining work practices through emerging technologies. However, the implications of…
Abstract
Purpose
Amid rapid technological progress, the construction industry is embracing Construction 4.0, redefining work practices through emerging technologies. However, the implications of Construction 4.0 technologies to enhancing well-being are still poorly understood. Particularly, the challenge lies in selecting technologies that critically contribute to well-being enhancement. Therefore, this study aims to evaluate the implications of Construction 4.0 technologies to enhancing well-being.
Design/methodology/approach
A list of Construction 4.0 technologies was identified from a national strategic plan on Construction 4.0, using Malaysia as a case study. Fourteen construction industry experts were selected to evaluate the implications of Construction 4.0 technologies on well-being using fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). The expert judgment was measured using linguistic variables that were transformed into fuzzy values. Then, the collected data was analyzed using the following analyses: fuzzy TOPSIS, Pareto, normalization, sensitivity, ranking performance and correlation.
Findings
Six Construction 4.0 technologies are critical to enhancing well-being: cloud & real-time collaboration, big data & predictive analytics, Internet of Things, building information modeling, autonomous construction and augmented reality & virtualization. In addition, artificial intelligence and advanced building materials are recommended to be implemented simultaneously as a very strong correlation exists between them.
Originality/value
The novelty of this study lies in a comprehensive understanding of the implications of Construction 4.0 technologies to enhancing well-being. The findings can assist researchers, industry practitioners and policymakers in making well-informed decisions to select Construction 4.0 technologies when targeting the enhancement of the overall well-being of the local construction industry.
Details