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Measuring the diffusion of protests, or more generally, the diffusion of events, is an ongoing task in social sciences. This paper proposes an inter-event approach to study what types of protests tend to diffuse or decline. We develop a standardized, five-step procedure to measure what we define as “event diffusion momentum” (EDM): (1) employ event-based data containing information on the time, location, and features of each protest; (2) define the temporal and spatial ranges of interest; (3) for each observation, count the number of events before and after it within the defined ranges; (4) predict the numbers of post-event and pre-event protests with appropriate count models; (5) calculate the ratios of predicted values for each predictor and confidence intervals using the delta method. The ratio is the EDM. Applying this method to Dynamics of Collective Action (DoCA) data, we identify several micro- and macro-level factors associated with protest diffusion in the United States, 1960–1995. We conclude with the implications and generalizability of the proposed method.

An unexpected Coronavirus (COVID-19) pandemic has negatively affected the tourism and the hospitality industry, including luxury accommodation service providers. While this was not the first virus outbreak to impact the tourism sectors, in this case, its consequences were devastating. In this light, this contribution analyzes the case of an Italian luxury hotel, a winner of numerous awards during the last few years, including the prestigious World Luxury Hotel Award. The researchers compare its pre- and the post-COVID situation. They clarify that the outbreak has resulted in reduced reservations and explain how the upscale hotel responded to the unprecedented crisis by implementing different approaches. The luxury hospitality business decided to defend its brand differentiation and positioning strategy by continue offering improved service quality and by introducing enhanced hygiene and sanitation facilities, in order to deliver customer-centric experiences to their valued guests.