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Open Access
Article
Publication date: 7 May 2024

Chris Brown, Jana Gross Ophoff and Graham Handscomb

The purpose of this study is to begine to address this question. The concept of the ideas-informed society (IIS) represents a desired situation in which citizens actively and…

Abstract

Purpose

The purpose of this study is to begine to address this question. The concept of the ideas-informed society (IIS) represents a desired situation in which citizens actively and critically engage with new ideas, developments and claims to truth. Its successful actualisation is dependent on high-quality educational opportunity at all stages of the life course. Social networks represent our connections to one another. Features of our social networks impact on how we engage with ideas. For instance, homophily dictates that individuals form networks with others seen as being like themselves. A key question, however, is whether there are forms of homophily that, by the nature of those they bring together, promote ideas engagement by individuals and the implications of consequent networks for the IIS?

Design/methodology/approach

This study re-analysed survey data from 1,000 voting-age citizens in England. Focusing on friendship networks, the authors used a structural equation model approach to explore the existence and potency of homophilic friendship networks; whether such networks drive respondents’ ideas-engagement with friends; and whether ideas discussions with friends impacts on the importance respondents place on staying up to date.

Findings

Political homophily has the strongest influence on whether people discuss new ideas with their friends (ES = 0.326, p < 0.01). In turn, ideas discussion has a significant impact on the extent to which people value engaging with ideas (ES = −0.345, p < 0.01).

Originality/value

The authors consider whether ideas-related discussion within politically homophilous networks is problematic for the IIS and what is required from education systems if we are to build individuals’ capacity to engage with ideas while escaping echo chambers.

Details

Quality Education for All, vol. 1 no. 1
Type: Research Article
ISSN: 2976-9310

Keywords

Content available
Book part
Publication date: 15 February 2021

Jingrong Tong and Landong Zuo

Abstract

Details

The Brexit Referendum on Twitter
Type: Book
ISBN: 978-1-80043-294-9

Content available
Book part
Publication date: 15 February 2021

Jingrong Tong and Landong Zuo

Abstract

Details

The Brexit Referendum on Twitter
Type: Book
ISBN: 978-1-80043-294-9

Open Access
Article
Publication date: 4 July 2024

Iker Oquiñena, Joaquín Sánchez and Abel Monfort

The purpose of this paper is to identify the influence of homophily and social identity in eWOM adoption and influence on music consumption in streaming platforms. The study also…

Abstract

Purpose

The purpose of this paper is to identify the influence of homophily and social identity in eWOM adoption and influence on music consumption in streaming platforms. The study also proposes a framework for eWOM influence on product consumption.

Design/methodology/approach

Data were collected through an electronic questionnaire with a total of 524 valid responses. A partial least square methodology was used to approach the data analysis.

Findings

The findings indicate that both homophily and social identity have an influence on eWOM effect. Additionally, homophily shows influence on social identity being an important value to the total influence. It is also confirmed how eWOM has direct influence on music consumption.

Practical implications

Social information of consumers becomes more relevant than ever, as the results contribute to highlight its importance as a message adoption influencer and product consumption driver.

Originality/value

This study contributes to social communication theory by identifying homophily and social identity as valuable assets during eWOM generation. The research brings a new angle to social identity theory in the social network environment and influences eWOM adoption in music streaming consumption.

Objetivo

El propósito de este estudio es identificar la influencia de la homofilia y la identidad social en la adopción de eWOM y su influencia en el consumo de música en plataformas de streaming. El estudio también propone un marco para la influencia de la eWOM en el consumo de productos.

Metodología

Los datos se recopilaron a través de un cuestionario electrónico con un total de 524 respuestas válidas. Se utilizó una metodología de Mínimos Cuadrados Parciales para abordar el análisis de datos.

Resultados

Los hallazgos indican que tanto la homofilia como la identidad social tienen una influencia en el efecto de la eWOM. Además, la homofilia muestra influencia en la identidad social siendo un valor importante para la influencia total. También se confirma cómo la eWOM tiene influencia directa en el consumo de música.

Originalidad

Este estudio contribuye a la teoría de la comunicación social identificando la homofilia y la identidad social como activos valiosos durante la generación de eWOM. La investigación aporta un nuevo enfoque a la teoría de la identidad social en el entorno de las redes sociales e influye en la adopción de eWOM en el consumo de música en streaming.

Implicaciones prácticas

La información social de los consumidores se vuelve más relevante que nunca, ya que los resultados contribuyen a resaltar su importancia como influenciador en la adopción de mensajes y como impulsor del consumo de productos.

目的

本文旨在确定同质性和社会认同对电子口碑在音乐流媒体平台上的采纳的影响。研究还提出了一个关于eWOM对产品消费影响的框架。

方法论

通过电子问卷收集了524份有效回复, 并采用了偏最小二乘法对数据进行分析。

发现

研究结果显示, 同质性和社会认同对eWOM效果产生影响。此外, 同质性对社会认同产生影响, 对总体影响具有重要价值。另外, 研究还确认了eWOM对音乐消费的直接影响。

创新性

本研究通过确认同质性和社会认同在eWOM生成过程中的重要价值, 为社交传播理论做出了重要贡献。研究为社交网络环境下的社会认同理论提供了新的视角,并对音乐流媒体消费中的eWOM采纳产生了影响。

实践意义

在当前社会环境下, 消费者的社会信息比以往任何时候都更加重要。本研究的结果有助于凸显社会信息在信息采纳和产品消费方面的重要性, 进一步强调了其作为影响因素和驱动力的重要性。

Content available
Book part
Publication date: 26 September 2017

Abstract

Details

Structure, Content and Meaning of Organizational Networks
Type: Book
ISBN: 978-1-78714-433-0

Content available
Book part
Publication date: 10 October 2022

Abstract

Details

The African Context of Business and Society
Type: Book
ISBN: 978-1-80117-853-2

Content available
Book part
Publication date: 6 September 2019

Abstract

Details

Go-to-Market Strategies for Women Entrepreneurs
Type: Book
ISBN: 978-1-78973-289-4

Open Access
Article
Publication date: 14 July 2022

Luíza Costa Caldas and Tania Pereira Christopoulos

The study aims to investigate urban agriculture in the city of São Paulo from the perspective of social capital. The specific objectives are (1) to identify the effects of social…

1214

Abstract

Purpose

The study aims to investigate urban agriculture in the city of São Paulo from the perspective of social capital. The specific objectives are (1) to identify the effects of social capital on urban agriculture and (2) to investigate social capital formation (its sources and challenges imposed onto its development).

Design/methodology/approach

Initially, a review of the literature was carried out in order to understand the main concepts used in the field of study. Semi-structured interviews were also carried out with people from urban agriculture initiatives, and they were analyzed under the lens of social capital.

Findings

Aspects of social capital were recognized and organized in a framework including sources, effects and challenges. The first deals with consummatory or instrumental sources that generate social capital. The second deals with the following effects: generation of human capital, citizenship, engagement, access and mobilization of resources, and access to information. The third deals with the challenges to its formation related to homophily and the perception of benefits from this form of capital.

Originality/value

Urban agriculture plays an increasingly important role in relieving the pressure generated by the food production system, being part of the solution to food security and sustainability issues. Many researchers recognize important social aspects acting on the dynamics of the movement and the effects of activities on the generation of social capital. The contribution of this work is to deepen the understanding of this type of capital in the context of urban agriculture.

Details

Revista de Gestão, vol. 30 no. 1
Type: Research Article
ISSN: 1809-2276

Keywords

Content available
Book part
Publication date: 14 August 2017

Abstract

Details

Power, Politics, and Political Skill in Job Stress
Type: Book
ISBN: 978-1-78743-066-2

Content available
Book part
Publication date: 27 June 2022

Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

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