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This paper is concerned with the concept of reflexive agency through the biography and memoirs of Georg Mayer, a Jewish businessman who immigrated to Turkey before 1945 and lived there for almost 40 years. This paper aims to explore reflexive agency using the concepts of structural conditions (socioeconomic background), contextual stimuli (activation of reflexivity) and individual perspectives at different points in life (main concerns, reflection on the past, projects and decision-making).

This paper is developed using qualitative research methods, analyzing a variety of sources including books, papers, biographical materials and personal memoirs. Primary sources are three books written about him and Mayer Stores using the method of oral history. Moreover, Mayer’s memoirs, which provided rich information about his observations of people, acts and culture, were analyzed.

Several conclusions can be drawn. While there are typologies for reflexive agency, it is found that a person can fit into several modes at different times and/or at the same time. Another finding is that an individual’s social network is an important factor for his/her reflexive agency. When immigrating to another country with a contextual discontinuity and structural change, an established community and economic opportunities are important factors. A strong stimulus such as a life threat can be a force majeure and trigger for individuals to take risks, affecting their abilities of reflexivity.

This paper presents a unique case study that examines immigration from Western countries before 1945. This paper tries to provide detailed information about social context, including critical milestones, bring the concepts of culture, identity, migration and reflexivity together by analyzing an atypical business figure through his biography and personal memoirs, and use narrative analysis to explain how a reflexive person can act in contextual discontinuity, hence showing how structural, cultural and personal emergent properties can be understood together.

The purpose of this paper is to consider the methodological limitations of existing dominant research paradigms in entrepreneurship research. In order to encourage the use of little used methodologies to create higher quality data, an alternative approach is proposed whereby data triangulation from conventional quantitative and qualitative methods of the postal survey and the in‐depth interview are combined with biographical data.

By following a path of research, which embraces data triangulation from both contemporary and historical perspectives, this paper explores the benefits of embracing methods from disciplines outside the conventional confines of business research in order to better inform our understanding of smaller firm behaviour.

Introducing creativity into the research process mirrors the behaviour of entrepreneurial small firms, which often thrive in non‐linear environments where conventional linear, stepwise research methodologies fail to capture the full picture of owner/manager behaviour. Adoption of a biographical approach to entrepreneurship research can result in the uncovering of rich descriptions of valuable data, which would otherwise remain undiscovered if more conventional approaches were adopted, alone.

Whichever methodological approach is adopted, it will be open to criticism and bias. Biographical research has been criticised for its subjectivity in terms of the biographer imposing his or her own thinking on the process. However, good biographical research utilises the creative “story telling” strengths of the biographer as researcher to uncover clearer truths.

The paper presents a discussion of how to utilise biographical data as a management research tool, either as a stand‐alone method or in conjunction with other research methodologies through the process of data triangulation.

Following a more creative, biographical approach to researching entrepreneurship suggests adopting a more postmodern, or even critical approach. Management researchers can now begin to understand how chaos and fragmentation are located in a world where formal, linear methods of understanding are being superceded by more creative conceptualisations and interpretations of the truth.

Using the distinction between “private problems” and “public issues” derived from Mill's “sociological imagination”, this paper aims to assess how diverse social theory approaches problematise and define the ways in which social life is shaped and organised with regard to “emotions”.

The paper's approach is theoretical and novel in the interpretation of an under‐development theme in social theory, namely, that of emotion.

The paper found, on viewing differing sociological approaches, how emotion shifts the focus of our attention away from the idea of individual, private worlds of emotion to the wider context of social relations and the way in which language is used with power to identify subject positions.

This is a general literature.

This is an original paper as it is the first time diverse sociological theories have been pulled together to evince an understanding of what we understand by the concept, experience and symbol of “emotion”.

The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in historical research but also a subject to investigate memory and a conceptual approach for understanding historical events.

The paper comprises an international historical review of oral history theory and practice linked to an examination of oral history methods in marketing.

Oral history is perceived as an “essentially contested concept”; a lack of consensus on universal principles has been sustained over a long time and has led to incredible diversity in theory and practice but has also made it difficult to grasp and manage. It is shown to be perspectival with analytical reach beyond individuals' recollected experiences and actions. Memory is identified as the subject as well as the source for oral history and a misconception that oral history can provide literal expressions of what experience and events were like is clarified. Oral history has been under‐utilized in marketing history and this is presented as a methodological paradox given the ubiquity of the interview in the marketing discipline more generally.

Central to oral history are a range of questions around issues of memory and remembering that have been largely unacknowledged in marketing and the oral history approach is perhaps uniquely placed to address some of these. Oral history critically examines the making of history and the paper highlights some of the issues this presents for historical research. Disciplinary efforts to standardize oral history are queried.

This study aims to support researchers and practitioners in finding suitable instruments for future research studies and organizational quality assessments.

Employees’ success of learning at work is strongly influenced by the quality of the workplace learning environment. In the recent decades growing effort has been given to the development of surveys to measure the quality of workplace learning, resulting in a large number of available survey instruments. This study conceptually draws on a 3-P model and uses a qualitative metasynthesis to collect and categorize n = 94 surveys that intend to measure the quality of workplace learning (WPL).

The results underline that research on WPL environments is a highly interdisciplinary endeavor, where every discipline enriches the field by a new perspective and own foci. Overall, this study finds a focus on learning culture and working conditions, on social and functional inclusion of the learner and on support and feedback during training. Products of WPL such as professional competences or career aspirations play a minor role.

With the integration of quality measurement instruments from various research studies, this study produces an interactive online instrument map that gives a broad, yet organized overview of available quality measures in the WPL field.

The purpose of this article is to advance biographical work in marketing, to summarize the status of biography in marketing, and to illustrate the process with an example of a developing study.

The article is based on a literature review of biography and a brief review of biography in marketing; the article illustrates biographical research and writing.

The discussion introduces approaches for undertaking marketing biography, especially the challenges of developing information, assessing its quality, as well as methods for telling the story.

Biography is a “flawed process”. It is difficult to fully elaborate the scope of biography in a journal length article let alone apply the principles. Some topics are shortened, others are hinted at, and others are omitted but the discussion points the way to undertaking biography.

This article introduces contemporary elements for the development of marketing biography illustrated with elements from the life of E.T. Grether.

This research paper aims to examine how organized criminals rescript their identities to engage with entrepreneurship discourse when authoring their biographies. From a sociological perspective, stereotypes and social constructs of the entrepreneur and the criminal are subjects of recurring interest. Yet, despite the prevalence of the stereotype of the entrepreneur as a hero-figure in the entrepreneurship literature and the conflation of the entrepreneur with the stereotype of the businessman, notions of entrepreneurial identity are not fixed with constructions of the entrepreneur as a rascal, rogue or villain being accepted as alternative social constructs.

The qualitative approaches of “biographical analysis” and “close reading” adopted help us draw out discursive strategies.

The main finding is that a particular genre of criminal biographies can be re-read as entrepreneur stories. The theme of nuanced entrepreneurial identities and in particular gangster discourse is under researched. In this study, by conducting a close reading of contemporary biographies of British criminals, the paper encounters self-representations of criminals who seek to author an alternative and more appealing social identity as entrepreneurs. That this re-scripting of personal biographies to make gangster stories conform to the genre of entrepreneur stories is of particular interest.

This study points to similarities and differences between criminal and entrepreneurial biographies. It also presents sociological insights into an alternative version of entrepreneurial identity and sociological constructions of the criminal as entrepreneur.

This research provides an insight into how criminals seek to legitimise their life-stories.

This research paper is of value in that it is the first to consider contemporary biographies of British criminals as entrepreneurship discourse. Understanding how criminal biographies and entrepreneur stories share similar socially constructed themes, storylines and epistemologies contribute to the development of entrepreneurship and sociological research by examining entrepreneurship in an unusual social setting.

The purpose of this paper is to explore how biography influences professional and academic development. It aims to show how in different ways our experiences reflect the structures of society and that histories repeat themselves with different protagonists and different preys. It uses the author’s own biography to argue that in the author’s case, early influences of Irish migration shaped some of the decisions she made and her commitment to researching inequalities. The paper also asks how relevant are early life influences on the careers of equality and diversity academics?

This paper uses a biographical method that draws on a personal history of migration and relates these to historical moments to show the interconnection between the self and wider macro events.

The findings of the paper show the relevance and interconnection of biography with the macro and political context. The paper explores how an academic's personal biography[1] and the multi-layered relationship between the self and the wider macro historical context have influenced her research development. It does this by using her personal stories of being part of an Irish community and shows how everyday interactions may lead to a sense of being an outsider, of being other. History is used to show the multiple borders that Irish and other migrants experience, from biographic and diasporic borders, to violence and conflict and finally to work borders including the link with the author's research work. The paper argues that while the targets of discrimination may change over time, contemporary events can intensify the devaluation and othering of particular migrant groups.

Each biography has a unique element but the paper shows how individual biographies are connected and interrelated with the macro level of analysis.

Purpose – We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, “the underdog,” we empirically show how managers can strategically use brand biographies in brand positioning, in this case to mitigate the curse of success. As brands grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset anticorporate backlash stemming from consumers’ negative perceptions of firms’ size and/or market power.

Methodology/approach – Lab experiments.

Findings – We find an underdog effect: consumers like and prefer brands with underdog brand biographies because they identify with them. We show that an underdog brand biography can mitigate the curse of success by making large firms more attractive to consumers.

Practical implications – Firms can use brand biographies to weave compelling narratives about their brands that help protect them from negative consumer attitudes and actions.

Originality/value of the chapter – Extant branding theory has a dearth of theoretical constructs and frameworks that allow for the dynamism and evolution of brands over time. Through our observation and study of emerging marketplace branding practices, we have identified a new construct, the brand biography, to complement existing theoretical frameworks for understanding brand meaning.

Through an analysis of the leaders of the 1960s Student Nonviolent Coordinating Committee (SNCC) this paper highlights the importance of individual identity work, and argues for an expanded theoretical treatment of social movement identity processes that takes account of partial identity correspondence (a partial alignment between an individual identity and the movement identity) to include degrees of identity congruence. Actors can embrace a movement, but remain in a state of conflict regarding some dimensions of its identity. Extending James Jasper's ((1997). The art of moral protest: Culture, biography, and creativity in social movements. Chicago: The University of Chicago Press) identity classifications, the data suggest that participants engage in identity justification work when incongruence among personal identity (biographical), collective identity (ascribed, i.e. race, gender), and movement identities exist. This work may not reflect the organization's efforts to frame or reframe the movement identity. This study finds that individuals manage incongruence with organizational and tactical movement identities by employing three identity justification mechanisms: (1) personal identity modification of the movement's identity; (2) individual amplification of the common cause dimension of collective identity; and (3) individual amplification of the activist identity through pragmatic politics. Rather than dismantling the past, as Snow and McAdam ((2000). In: S. Stryker, T. J. Owens, & R. W. White (Eds), Self, identity, and social movements (pp. 41–67). Minneapolis: University of Minnesota Press) propose, actors incorporate their biographies as a mechanism to achieve feelings of community and belonging. It is not so much an alignment with the organization's proffered movement identity as it is a reordering of the saliency hierarchy of their identities. Unlike Snow and McAdam's conceptualization of identity amplification, the reordering of an identity hierarchy and the amplification of certain identities is precipitated by the actor's, not the organization's, efforts to align her/his personal identity, collective identity, and movement identities.