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Firms in this sector are deploying AI in functions as diverse as consumer behaviour analysis and product development to supply chain management and marketing. The fashion industry…
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DOI: 10.1108/OXAN-DB286811
ISSN: 2633-304X
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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The FCC approved new rules on October 27 governing how ISPs can use and distribute customers’ personal information to outside entities. These rules shift much of the power over…
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DOI: 10.1108/OXAN-DB214723
ISSN: 2633-304X
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ASEAN automobile sector update.
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DOI: 10.1108/OXAN-DB221947
ISSN: 2633-304X
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Confluence of challenges holds back the market.
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DOI: 10.1108/OXAN-DB212919
ISSN: 2633-304X
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A glut of Ukrainian agricultural products has driven down prices in neighbouring countries, prompting several governments to impose unilateral import bans. Protests by Polish…
Like public companies that became 'meme stocks' over the past two years, banks are learning that social media is now a matter of risk management more than marketing. Few but the…
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DOI: 10.1108/OXAN-DB279323
ISSN: 2633-304X
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Drones and cyberwarfare were key marketing sectors, to 145 and 126 countries, respectively, demonstrating a reach far beyond democratic regimes. The overall growth in arms sales…