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This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social injustices). It considers which subject positions are represented as part of this and what they reveal about contemporary issues concerning advertising, gender, race and activism.

This study involves an interpretive and critical discursive analysis of so-called feminist advertising (“femvertising”) and marketing examples that make use of Black social justice activist ideas.

Findings illuminate how marketing simultaneously enables the visibility and erasure of “intersectional”, feminist and Black social justice activist issues, with the use of key racialised and gendered subject positions: White Saviour, Black Excellence, Strong Black Woman (and Mother) and “Woke” Change Agent.

This research signals how brands (mis)use issues concerning commercialised notions of feminism, equality and Black social justice activism as part of marketing that flattens and reframes liberationist politics while upholding the neoliberal idea that achievement and social change requires individual ambition and consumption rather than structural shifts and resistance.

This work can aid the development of advertising standards regulatory approaches which account for nuances of stereotypical representations and marketing’s connection to intersecting issues regarding racism and sexism.

This research outlines a conceptualisation of the branding of “woke” bravery, which expands our understanding of the interdependency of issues related to race, gender, feminism, activism and marketing. It highlights marketing responses to recent socio-political times, which are influenced by public discourse concerning movements, including Black Lives Matter and Me Too.

The purpose of this paper is to explore the intersection between critical literacy and digital activism. Critical literacy is a form of instruction that teaches students to question power structures and societal injustices, while digital activism introduces methods for individuals and groups to use digital tools to effect social and political change. This review argues that digital literacy is the natural partner to pedagogical approaches informed by critical literacy, which attempts to uncover, address, question and solve social problems.

An illustrative example of collaborative student choice and action is offered through a multimedia project with actionable hashtags for sharing online. The paper concludes with a discussion of how educators can foster more collaborative choice and action by intertwining critical and digital literacies at all levels of education. However, implementation and application of these ideas lies not only with educators and administrators, but most importantly, with students themselves.

In order for students to be most prepared for meaningful interactions in the global and digital world, critical literacy, digital literacy and digital activism must become a core part of classroom instruction. Multimedia projects that are easily sharable and can track analytics are a successful way to raise consciousness and advocate for local and global action.

The powerful instructional practices that link critical and digital literacies provide students with the skills to continue questioning multiple viewpoints and promoting social justice issues within and beyond classroom walls.

Given the extensive evidence of femvertising's positive effects in Western cultures, this paper aims to investigate how femvertising may influence customers' perceptions and brand-related outcomes in a patriarchal context such as Pakistan.

Qualitative methodology was employed in this study, which was based on in-depth interviews involving 17 consumers (including both male and females). Thematic analysis was used to analyse the data.

Results indicated that male and female consumers revealed varied and sometimes contradictory perspectives on the perception, understanding and behaviour towards femvertised adverts, which are governed by patriarchal gendered norms.

This study contributes to the body of knowledge by exploring the consumer perception towards femvertising in a patriarchal context, where gender disparity is evident. It also draws attention to the underlying cultural elements contributing towards the formation of those perceptions.

The purpose of this paper is to explore the potential of using digital shorts (Pytash et al., 2017) focusing on social issues in social studies classrooms.

Qualitative case study is used in this study.

Digital shorts focused on important social issues, and included their beliefs and perspectives about their social issue, as well as insights into their developing identities as citizens. The authors’ findings demonstrate how this assignment can be the gateway for discussions regarding social issues, how students perceive their identities tied to contemporary social issues, and how they make sense of these issues within multimodal compositions.

The findings from this research have implications for researching the effectiveness of digital media production analysis for students’ learning of social issues.

The findings from this research have implications for exploring how digital media production analysis can be incorporated into social studies courses.

Although the push for social studies teachers to provide spaces for students to demonstrate these capacities, few examples exist in the literature.

The purpose of this paper is to foreground the importance of context in discourse analysis by drawing on a study of online gender talk on Facebook in India.

Using Foucauldian discourse analysis (FDA), this study explored participants’ use of language to construct and perform various identities in online gender talk. This study discusses the methods used and challenges in analyzing digital spaces through FDA, focusing specifically on the importance of an ethnographic perspective to contextualize online talk.

Engagement with the larger socio-cultural context of the subject of study through various data collection methods enhanced our understanding of the contexts behind text. It helped the authors to explore the data from multiple directions from a Foucauldian framework. This study found that people constructed a “progressive” identity when talking about gender on Facebook.

There are very few studies combining discourse analysis and digital ethnography and this paper seeks to do that. Digital ethnography helps to look beyond the text and locate text in the larger socio-cultural context. To emphasize the importance of context in discourse analysis, this study engages with both online and offline data as online talk is connected with offline contexts in many significant ways. In this paper, the authors provide a description on various methodological steps used to collect and analyze online data using FDA.

This paper aims to argue for the importance of considering religious and cultural background as informing participant's access and attitudes towards digital media.

The paper takes a socio-cultural theoretical approach. In terms of methodology, it refers to case studies based on discourse analysis of online content.

The paper argues that the online discourse in the case studies presented discourages women from using digital media for their own empowerment.

Some limitation include that this research focuses only on a case study from Judaism. Future research should examine how other religious traditions impact internet access and uses.

The paper's contribution is in its novel inclusion of religion as an element of the digital divide.

This study explores responses by domestic violence perpetrator programme (DVPP) providers of three Western countries (UK, USA and Australia) to the COVID-19 pandemic and population movement control measures on their practice. The purpose of this paper was to offer an evidence base for changes to programme and intervention delivery around domestic violence to sustain integrity of safe, effective working practices with perpetrators, survivors and staff.

Based on 36 semi-structured qualitative interviews conducted from July to September 2020, the authors mapped the experiences of changes in service with frontline staff, managers and sector-wide representatives.

The findings focus on how providers of DVPPs adapted to the increase in referrals and workload that had a positive impact on service delivery innovation but an adverse impact on staff wellbeing. Digital services were reported to be adopted into mainstream approaches but introduced new barriers to service access and group dynamics. Integrated safety support for survivors, if not adequately connected to programmes pre-pandemic, risked being disconnected from DVPP that may undermine positive programme outcomes.

The paper provides a documentation of changes in DVPPs, and a cross-comparison of services across three Western countries during the first wave of COVID-19. The work offers implications of the development of digital modes of service delivery for DVPPs and highlights the need for focus on resource management and integration of safety services for survivors in DVPP services.

The purpose of this paper is to examine the construction of Sweden as a racialised spatial imaginary in the emerging transnational networks of far-right media production. Departing from President Donald Trump’s widely reported remarks, in 2017, as to “what happened last night in Sweden”, it examines the racializing discourses through which Sweden is constructed as a dark future to be averted; a failed social experiment in immigration and multiculturalism symbolised by the “no-go zones” held to be dotted, yet denied, in its major cities. While the symbolic production of “problem areas” is a familiar dimension of the politics of immigration, the paper explores why Sweden-as-nation is so insistently and intimately associated with its putative no-go zones in what are termed the “revenge fantasies” of the far-right. Further, it argues that these modes of representation cannot be understood without examining the value of Sweden as a news commodity in the expansive far-right media environment.

The analysis offers the idea of “taboo news” to conceptualise putatively “alternative” news about Sweden which is confirmed through its denial in the mainstream.

It argues that examining the increasing importance of “taboo news” as a commodity form must be integrated into a reading of how these racializing narratives are produced and circulated.

In so doing, it examines the shaping of this racialised imaginary as a digital assemblage taking shape as a commodity in a newly emerging and under-researched field of communicative and ideological action.

The purpose of this paper is to examine the representation of women in Canadian broadcast news coverage, exploring the notion of substantive representation as it relates to gender, leadership and framing.

Using computer-aided text analysis software, the authors analyzed the frequency of women appearing in on-air roles, the way in which they are framed, as well as technical and expressive details, such as how they are featured. In total, the authors analyzed representation of 2,031 individuals in the four suppertime local news broadcasts from 6 p.m. to 7 p.m. Framed in an ecological model of complex social change, this paper focuses on understanding how women are presented in Canadian broadcast media.

This study finds that women are under-represented in Canadian broadcast media. Furthermore, it finds that women are less likely to be framed as leaders or experts and are less likely to hold news host or anchor positions. For all major news broadcasters analyzed, women are less likely to be portrayed positively or in leadership/expert positions and are more often represented as victims. They are less likely to appear on screen and are more likely to be referred to off-screen, paraphrased and cited rather than speaking for themselves.

By framing this study in an (critical) ecological, this study moved beyond required descriptive benchmarking to examine the degree of substantive representation of women. However, the sample of the study is only a snapshot of Canada’s largest city, and, therefore, more research involving further a comparative analysis of cities, a variety of print sources and online media outlets is needed. Future research might include more qualitative analysis of the representation, the type of representation and the factors affecting levels of representation. For example, such research might explore the practices in broadcast organizations, the way in which stories are framed and how guests selected. Also of interest is the relationship between women’s representation at the decision-making table, as an input, and the representation of women in on-air roles, as an outcome.

The implications of this article are important for understanding the complex factors affecting female leadership across sectors, particularly, the Canadian broadcast industry, the barriers they face and the strategies that may lead to their advancement.

This study moved beyond descriptive benchmarking to examine the degree of substantive representation of women by coding the frames, roles and means of quotation experienced by women on broadcast news.

This study aims to update and extend previous efforts gauging the status of the quickly evolving field of digital humanities (DH). Based on a sample of directly relevant DH literature during 2005–2020 from Web of Science, the study conducts a longitudinal examination of the research output, intellectual structures and contributors.

The study applies bibliometric methods, social network analysis and visualization tools to conduct a longitudinal examination.

The research output and scope of DH topics has grown over time with a widening and deepening field in four major development stages. Through both term frequency and term co-occurrence relationship networks, this study further identifies four major reoccurring topics and themes of DH research: (1) collections and contents; (2) technologies, techniques, theories and methods; (3) collaboration, interdisciplinarity and support and (4) DH evolution. Finally, leading DH research contributors (authors, institutions and nations) are also identified.

This study utilizes a greater number of and richer subject sources than previous efforts to identify the overall intellectual structures of DH research based on key terms from titles, abstracts and author keywords. It expands on previous efforts and furthers our understanding of DH research with more recent DH literature and richer subject sources from the literature.