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In this introductory chapter, we make the case for the need for a book that explores this nascent field that we label as organizational neuroscience. In so doing, we put the field in an historical context and overview some recent reviews and thought pieces that have touched upon various topics in this emerging discipline. Key arguments for our case include the fact that research methods and paradigms in the organizational sciences could benefit from a consideration of neuroscience issues, and technology has advanced to the point where an infusion of neuroscience methods into organizational research is now highly feasible. In addition, practitioners and practice-oriented media are ready for new approaches and techniques that could utilize neuroscience-based knowledge. Indeed, “C-suite” executives have been willing subjects in many of the studies described in this book and have shown a genuine interest in applying brain-based theories to their own success and to the success of the organizations that they lead. As such, a goal of this book is to begin to connect such emerging knowledge with practice in areas like organizational, employee, and leader development. At the same time, all of the chapters go to great lengths to not get ahead of ourselves in terms of ideas for practice that are not firmly grounded in research. We further place the area of organizational neuroscience in the greater context of related fields, including neuroeconomics and neuromarketing, and we stress the interdisciplinary nature of all of these emerging disciplines. Finally, we overview the remaining chapters and describe how we delineate two parts of the book based on general issues and topical applications, respectively.

The continued presence of electronic books or e‐books has significantly affected the publishing industry in recent years. The growing popularity of the Web and public acceptance of new e‐book technologies is facilitating their spread. However, initial optimism about the growth of the medium has been tempered by a measured uptake of the medium and the withdrawal of some e‐books products from the market. This paper attempts to update the position with e‐books and provide an overview of e‐book technologies by defining types of e‐books, listing their implementations, their advantages and disadvantages, hardware, software, management software and their future. The paper concludes that the success or failure of e‐books depends not only on acceptance by users but also on the publishing industry's ability to see beyond traditional business models. The e‐book readers are still in early stages of development but the hope is that common industry standards will soon be adopted and the medium will reach its full potential.

The purpose is to bring together all bibliographic references of the published literature on electronic books (e‐books) and related technologies in one source so that it will save time for others in conducting literature searches and reviewing the developments.

The information included in this bibliography is collected systematically from all the published sources in the world such as journal articles, conference papers, conference proceedings, books, reports and PhD theses on e‐books until the last quarter of 2004. Mainly it covers e‐books, e‐books publishing, the impact of e‐books on different types of users, e‐book publishing techniques and trends, e‐book user interfaces and other technologies related to e‐publications.

As computer usage continues to grow exponentially, the desire of users to use electronic publications (e‐publications) has also increased tremendously. This has led to the publication of materials in electronic form as e‐publications on both CD‐ROMs and web. The e‐book is one of the several forms of e‐publications and its popularity has been growing steadily for the past decade.

This bibliography will be useful to all researchers conducting research in any areas related to e‐books and e‐book publishing.

In markets that are increasingly competitive, building strong business-to-business (B2B) brands is a key success factor. With this in mind, the first chapter of the book presents the current research on B2B branding and discusses the main topics of the book by presenting internal branding, external branding, and the contemporary perspectives on B2B branding. After a review of these topics, the chapter analyses each of the following chapters by presenting their short introductions.

The sub field of academia that the case is designed to teach is small business development, entrepreneurship or women in business.

This case is appropriate for graduate and post-graduate, MBA and executive education students focusing on entrepreneurship, small business development or women in business.

This real-life case is based on interviews that took place with Kate Rogan, the co-founder of Love Books, and other stakeholders associated with the small bookselling business that is based in the suburb of Melville in Johannesburg. It describes how Rogan’s past influenced how she saw and was open to the opportunity; and how, through passion, commitment, dedication and stakeholder management, she created a business that brought meaning to her and others’ lives. Rogan’s vast experience in editing, publishing and radio influenced how she evaluated the bookstore opportunity. For the past 11 years, she focused on building a loyal customer base through knowing her customers, staying on top of current industry and market trends and constantly thinking about how she could add value through minimal financial outlay. COVID-19 further complicated her thinking about how to traditionally market and sell books to her client base. As the case concludes, Rogan wonders how to build upon the foundations of her successful bookshop and grow profitability while remaining true to her and the business’s values.

The case allows students to consider the key enablers for assessing entrepreneurial opportunities and drivers of small business growth. Following discussion and analysis of the case, students should be able to: explore how cognitive dynamics affect an entrepreneur’s evaluation of opportunities; analyze the case against the 4Cs (continuity, community, connection and command) of competitive business advantage; evaluate building blocks for sustainable business profitability; and assess and recommend different learnings for entrepreneurs and small business owners.

Teaching notes are available for educators only.

CSS 7: Management Science.

In the final chapter of the book the authors discuss potential continued developments of some of the topics addressed in the previous texts of the book. The final overview of the book starts with a set of some more practical, empirical issues that deserve attention.

The choice of practical issues in marketing organization are collected from the authors of the various chapters, in contacts with marketing practitioners, and from various secondary sources. The issues deal with, for example, the new business landscape with well-informed and capable procurement organizations and aspects of organizing marketing in order to deal with customers in the public sector. Furthermore, the practical issues discussed deal with the organizing of marketing as part of the organizing of markets.

The purpose of this paper is to determine whether a sufficient number of e‐books is available in science streams from different publishers to satisfy the need of an academic library to develop an e‐book collection based on its collection development policy. This study aims to identify e‐book equivalents for print books acquired by Central Science Library, University of Delhi.

This study provides the in‐depth quantitative analysis according to title‐by‐title selection of e‐books from various international publishers compared to the recommended books for different science courses of the University of Delhi. The study was conducted following that of Price and McDonald which shows that around 30 per cent of print books have e‐book equivalents. The data collected were analyzed by using a simple method of calculation and percentages were calculated to interpret the results of the study.

The results show that only about 17per cent of print books have e‐book equivalents available from different publishers, fulfilling only 9‐15 per cent of the requirements of most of the courses – something that does not match the library's collection development policy.

The present study is based on the books recommended in the curriculum of different science courses of the University of Delhi for the academic year 2009‐2010. According to subject‐wise distribution of e‐books variation of about 2 per cent in the findings occurred, as some books are mentioned in the curriculum of more than one course. This study provides some constructive suggestions which may help librarians to explore ways to spend the budget for collection development of e‐books in a more appropriate way.

As this paper is based on in‐depth quantitative analysis of availability of e‐books according to need of a particular academic library, generalization about availability of e‐books cannot be made. However, it contributes to trace the growth of e‐books and suggests some alternatives to develop e‐book collection. Further studies can be done for different library settings to find out their need for and availability of e‐books.

In recent years, IBM hardware has not figured largely in the UK library automation scene, with the exception, obviously, of the microcomputer market and the IBM‐PC. Some libraries, usually public, use the parent organisations mainframe to run in‐house library systems, developed from the offline environments of the early 70s. The only turnkey system currently marketed for IBM hardware in the UK is DOBIS/LIBIS and that has been targeted at academic libraries. However, this looks set to change with the introduction into the UK of an Australian library system, Book 38, developed to run on the IBM System 38 hardware by Stowe Computing, Australia. Book 38 is an integrated library system offering cataloguing, online public access catalogue, acquisitions, circulation control and serials. It also interfaces fully to a range of other software products for local authorities in the financial and property areas.

Ever since our cognitive make-up allowed it, human beings have used their information behaviour abilities to help them survive. Information behaviour evolved in response to the need by early humans to benefit from information that could not be immediately accessible in the nearby environment or obtained through communication. Humans developed an information behaviour ability, including processes of information sense making, foraging, seeking, organising and using. Information behaviour brought several benefits to early humans, including greater influence and control over their environment, and the degree in which they could use the environment for their own gain and survival. Information behaviour thus brought several advantages for the survival of early humans, and consequently emerged as a genetically favoured trait (Spink, 2010).