The choice of practical issues in marketing organization are collected from the authors of the various chapters, in contacts with marketing practitioners, and from various secondary sources. The issues deal with, for example, the new business landscape with well-informed and capable procurement organizations and aspects of organizing marketing in order to deal with customers in the public sector. Furthermore, the practical issues discussed deal with the organizing of marketing as part of the organizing of markets.
Andersson, P., Axelsson, B. and Rosenqvist, C. (2018), "Future Studies of Marketing and Sales Organization", Andersson, P., Axelsson, B. and Rosenqvist, C. (Ed.) Organizing Marketing and Sales, Emerald Publishing Limited, pp. 307-315. https://doi.org/10.1108/978-1-78754-968-520181019Download as .RIS
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