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Publication date: 28 August 2009
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Publication date: 1 August 2006
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Journal of Consumer Marketing, vol. 23 no. 5
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ISSN: 0736-3761
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The Bottom Line, vol. 13 no. 2
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ISSN: 0888-045X
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Publication date: 1 December 1999
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Journal of Marketing Practice: Applied Marketing Science, vol. 5 no. 6/7/8
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ISSN: 1355-2538
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