Search results

1 – 4 of 4
Article
Publication date: 6 September 2024

Jingbo Yuan, Bilal Ahmad, Zhilin Yang and Qing Ye

Drawing on the principal-agent theoretical perspective, we assert that sellers’ opportunism is acknowledged as an essential component that could determine the quality of the…

25

Abstract

Purpose

Drawing on the principal-agent theoretical perspective, we assert that sellers’ opportunism is acknowledged as an essential component that could determine the quality of the relationship between buyers (principals) and sellers (agents). The primary aim of this research is to investigate the influence of seller behavior vs outcome-based reputation and seller’s perceived freedom on opportunistic behavior in the Chinese e-commerce platform context.

Design/methodology/approach

The data collected from 436 e-commerce platform sellers were analyzed and interpreted using structural equation modeling.

Findings

The results indicate that both behavior-based and outcome-based reputations positively impact sellers’ perceived freedom but negatively impact their opportunism. Additionally, while perceived freedom of objectives reduces opportunism, freedom of action increases it. The study also highlights the significant moderating roles of prevention mechanisms and ethical ideology.

Originality/value

This study extends the principal-agent perspective by integrating the seller’s reputation as a potential source of preventing sellers from behaving opportunistically on e-commerce platforms.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 26 September 2023

Yongchao Martin Ma, Xin Dai and Zhongzhun Deng

The purpose of this study is to investigate consumers' emotional responses to artificial intelligence (AI) defeating people. Meanwhile, the authors investigate the negative…

Abstract

Purpose

The purpose of this study is to investigate consumers' emotional responses to artificial intelligence (AI) defeating people. Meanwhile, the authors investigate the negative spillover effect of AI defeating people on consumers' attitudes toward AI companies. The authors also try to alleviate this spillover effect.

Design/methodology/approach

Using four studies to test the hypotheses. In Study 1, the authors use the fine-tuned Bidirectional Encoder Representations from the Transformers algorithm to run a sentiment analysis to investigate how AI defeating people influences consumers' emotions. In Studies 2 to 4, the authors test the effect of AI defeating people on consumers' attitudes, the mediating effect of negative emotions and the moderating effect of different intentions.

Findings

The authors find that AI defeating people increases consumers' negative emotions. In terms of downstream consequences, AI defeating people induces a spillover effect on consumers' unfavorable attitudes toward AI companies. Emphasizing the intention of helping people can effectively mitigate this negative spillover effect.

Practical implications

The authors' findings remind governments, policymakers and AI companies to pay attention to the negative effect of AI defeating people and take reasonable steps to alleviate this negative effect. The authors help consumers rationally understand this phenomenon and correctly control and reduce unnecessary negative emotions in the AI era.

Originality/value

This paper is the first study to examine the adverse effects of AI defeating humans. The authors contribute to research on the dark side of AI, the outcomes of competition matches and the method to analyze emotions in user-generated content (UGC).

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 26 July 2024

Mukta Srivastava, Sreeram Sivaramakrishnan and Neeraj Pandey

The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze…

Abstract

Purpose

The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement in B2B markets from a bibliometric perspective.

Design/methodology/approach

The extant literature on customer engagement research in the B2B context was analyzed using bibliometric analysis. The citation analysis, keyword analysis, cluster analysis, three-field plot and bibliographic coupling were used to map the intellectual structure of customer engagement in B2B markets.

Findings

The research on customer engagement in the B2B context was studied more in western countries. The analysis suggests that customer engagement in B2B markets will take centre stage in the coming times as digital channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement.

Practical implications

The study provides a comprehensive reference to scholars working in this domain.

Originality/value

The study makes a pioneering effort to comprehensively analyze the vast corpus of literature on customer engagement in B2B markets for business insights.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 11 July 2024

Fanglin Li, Ray Sastri, Bless Kofi Edziah and Arbi Setiyawan

Tourism is an essential industry in Indonesia, and understanding its inter-sectoral and inter-regional connections is critical for policy development. This study examines the…

Abstract

Purpose

Tourism is an essential industry in Indonesia, and understanding its inter-sectoral and inter-regional connections is critical for policy development. This study examines the economic impact of regional tourism in Indonesia and the connections between different tourism-related regions and industries.

Design/methodology/approach

This study uses a non-survey method to estimate the inter-regional input-output table (IRIOT) in 2019, backward and forward linkage to identify the role of tourism in the economy, and the structural path analysis (SPA) to identify the inter-sectoral and inter-regional flow of tourism effect. The benchmark IRIOT 2016 published by Badan Pusat Statistik (BPS) serves as the primary data source.

Findings

The findings indicate that tourism has a relatively high impact on the overall national economy and plays an essential role in nine provinces. However, this study uses four provinces to represent Indonesian tourism: Jakarta, Jawa Timur, Bali, and Kepulauan Riau. The SPA result captures that Kepulauan Riau Province has the highest tourism multiplier effect and Jawa Timur has the highest coverage value. Moreover, the manufacturing sector receives the most benefit from the tourism effect, followed by trade, construction, agriculture, transportation, and electricity-gas. From a spatial perspective, tourism connections are not solely based on geographical proximity. Instead, they are established through an intricate supply chain network of manufactured goods. This emphasizes the significance of considering supply chain dynamics when investigating inter-regional relationships in the tourism sector.

Originality/value

This research contributes to the literature by estimating the IRIOT in 2019, disaggregating tourism activities from related economic sectors, constructing tourism-extended IRIOT, and identifying the critical path of tourism effect in numerous provinces with different economic structures. This novel approach offers valuable insights into the full spectrum of tourism’s economic impact, which has not been previously explored in this depth. This study is useful for policymaking, investment insight, and disaster mitigation.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

1 – 4 of 4