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Article
Publication date: 13 September 2024

Davood Ghorbanzadeh, Diyorjon Abdullaev, Teddy Chandra, Eiman Abdelgabr Abdelsamie Allam and Mazhar Abbas

This study investigated the impact of octomodal mental imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand…

Abstract

Purpose

This study investigated the impact of octomodal mental imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand experience and customers’ growing demand for authentic brands.

Design/methodology/approach

Based on quantitative research and convenience sampling, data for the study were collected from 480 marketing students in Tehran, Iran. The research model is tested using partial least squares structural equation modeling (PLS-SEM).

Findings

The results showed that all the sensory attributes of OMI positively influenced consumers’ brand experience. Among the structural attributes of OMI, only spatial mental imagery positively influenced consumers’ brand experience, while autonomy and kinesthetic mental imagery did not have a significant effect. This study also found that consumers’ brand experience positively influenced brand authenticity, while social presence positively moderated the relationship.

Originality/value

This study provides branding managers and scholars with a new reference point and scientific data support for companies to implement brand strategies and marketing models, which helps brands maintain sustainable development in a competitive business environment.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 2 January 2023

Mustafa S. Al-Khazraji, S.H. Bakhy and M.J. Jweeg

The purpose of this review paper is to provide a review of the most recent advances in the field of manufacturing composite sandwich panels along with their advantages and…

Abstract

Purpose

The purpose of this review paper is to provide a review of the most recent advances in the field of manufacturing composite sandwich panels along with their advantages and limitations. The other purpose of this paper is to familiarize the researchers with the available developments in manufacturing sandwich structures.

Design/methodology/approach

The most recent research articles in the field of manufacturing various composite sandwich structures were reviewed. The review process started by categorizing the available sandwich manufacturing techniques into nine main categories according to the method of production and the equipment used. The review is followed by outlining some automatic production concepts toward composite sandwich automated manufacturing. A brief summary of the sandwich manufacturing techniques is given at the end of this article, with recommendations for future work.

Findings

It has been found that several composite sandwich manufacturing techniques were proposed in the literature. The diversity of the manufacturing techniques arises from the variety of the materials as well as the configurations of the final product. Additive manufacturing techniques represent the most recent trend in composite sandwich manufacturing.

Originality/value

This work is valuable for all researchers in the field of composite sandwich structures to keep up with the most recent advancements in this field. Furthermore, this review paper can be considered as a guideline for researchers who are intended to perform further research on composite sandwich structures.

Details

Journal of Engineering, Design and Technology , vol. 22 no. 5
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 13 September 2024

Qiuhan Wang and Xujin Pu

This research proposes a novel risk assessment model to elucidate the risk propagation process of industrial safety accidents triggered by natural disasters (Natech), identifies…

Abstract

Purpose

This research proposes a novel risk assessment model to elucidate the risk propagation process of industrial safety accidents triggered by natural disasters (Natech), identifies key factors influencing urban carrying capacity and mitigates uncertainties and subjectivity due to data scarcity in Natech risk assessment.

Design/methodology/approach

Utilizing disaster chain theory and Bayesian network (BN), we describe the cascading effects of Natechs, identifying critical nodes of urban system failure. Then we propose an urban carrying capacity assessment method using the coefficient of variation and cloud BN, constructing an indicator system for infrastructure, population and environmental carrying capacity. The model determines interval values of assessment indicators and weights missing data nodes using the coefficient of variation and the cloud model. A case study using data from the Pearl River Delta region validates the model.

Findings

(1) Urban development in the Pearl River Delta relies heavily on population carrying capacity. (2) The region’s social development model struggles to cope with rapid industrial growth. (3) There is a significant disparity in carrying capacity among cities, with some trends contrary to urban development. (4) The Cloud BN outperforms the classical Takagi-Sugeno (T-S) gate fuzzy method in describing real-world fuzzy and random situations.

Originality/value

The present research proposes a novel framework for evaluating the urban carrying capacity of industrial areas in the face of Natechs. By developing a BN risk assessment model that integrates cloud models, the research addresses the issue of scarce objective data and reduces the subjectivity inherent in previous studies that heavily relied on expert opinions. The results demonstrate that the proposed method outperforms the classical fuzzy BNs.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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