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Article
Publication date: 29 August 2024

Cheng-Xian Yang and Lauri M. Baker

This study aimed to investigate whether information from reliable news sources such as medical experts and government officials, along with governmental and individual risk…

Abstract

Purpose

This study aimed to investigate whether information from reliable news sources such as medical experts and government officials, along with governmental and individual risk responses, influences consumers’ perceptions of news and intention to seek more information. Additionally, it aimed to explore the relationships between these perceptions and consumers’ intentions to seek information in a food safety risk event.

Design/methodology/approach

A survey design methodology was employed. A quasi-experimental approach divided 470 Taiwanese participants into three groups, each exposed to varying online news content about food safety news, designed according to the Internalization-Distribution-Explanation-Action (IDEA) model. This involved different combinations of reliable sources and risk response advice to examine the impact on news comprehension and behaviour intentions.

Findings

The results indicated that consumers perceived the news as highly credible when they read it with reliable news sources or risk response advice. Governmental and individual risk response advice significantly impacted consumers’ understanding of news. In addition, perceptions of news credibility and understanding of news can increase individuals’ information-seeking intentions to protect themselves from food safety risks.

Originality/value

This study introduced novel insights into the application of the source credibility theory (SCT) model within Taiwanese food safety incidents, identifying key factors that motivate consumer information-seeking behaviour. It marks an initial attempt to incorporate the IDEA model-based risk communication content into research design, aligning with existing literature while highlighting the critical role of reliable sources in enhancing news credibility and consumer response.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 19 February 2024

Syed Waqar Haider, Hammad Bin Azam Hashmi and Sayeda Zeenat Maryam

In the prior literature, the motivation to adopt wearable fitness technology (WFT) has been linked with either intrinsic or extrinsic. However, how the subcategories of extrinsic…

Abstract

Purpose

In the prior literature, the motivation to adopt wearable fitness technology (WFT) has been linked with either intrinsic or extrinsic. However, how the subcategories of extrinsic motivations (identified, introjected and external) affect the consumers’ WFT adoption decision remains sparse. Furthermore, do regulatory focus (prevention vs promotion) and gender differences the effects of different motivations on WFT adoption is almost unknown in the health-care marketing literature. This study aims to fill the above-mentioned gap and to unfold the WFT adoption beyond the traditional motivation by incorporating the organismic integration theory (part of self-determined theory) and regulatory focus theory.

Design/methodology/approach

This study used a questionnaire-based survey. Using the “AMOS” survey, questionnaire responses of 641 respondents were analyzed and validated by using structural equation modeling. All the variables were adopted from the literature.

Findings

The results show that intrinsic, identified and external motivations have the greatest impact on consumers’ decisions, while introjected motivation was not significant directly. The moderation effects of regulatory focus are significant in such a way that prevention focus influences the introjected motivation and promotion focus affects the external motivation and WFT adoption decision. Furthermore, the findings on gender moderation suggest that women are more intrinsically motivated, and men are more externally motivated for WFT adoption.

Practical implications

The new insights and contributions of this study provide a better understanding of WFT adoption and help sellers develop more effective marketing strategies.

Originality/value

This study incorporates subcategories of extrinsic motivations to provide a deeper understanding of consumers’ behavior. Furthermore, this study applies a unique framework of organismic integration theory to consumers’ WFT adoption. It is also among very few research that investigate regulatory focus and gender impact on consumers’ WFT adoption.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 18 no. 3
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 27 August 2024

Jingyi Zhao and Mingjun Xin

The purpose of this paper is to present a method that addresses the data sparsity problem in points of interest (POI) recommendation by introducing spatiotemporal context features…

Abstract

Purpose

The purpose of this paper is to present a method that addresses the data sparsity problem in points of interest (POI) recommendation by introducing spatiotemporal context features based on location-based social network (LBSN) data. The objective is to improve the accuracy and effectiveness of POI recommendations by considering both spatial and temporal aspects.

Design/methodology/approach

To achieve this, the paper introduces a model that integrates the spatiotemporal context of POI records and spatiotemporal transition learning. The model uses graph convolutional embedding to embed spatiotemporal context information into feature vectors. Additionally, a recurrent neural network is used to represent the transitions of spatiotemporal context, effectively capturing the user’s spatiotemporal context and its changing trends. The proposed method combines long-term user preferences modeling with spatiotemporal context modeling to achieve POI recommendations based on a joint representation and transition of spatiotemporal context.

Findings

Experimental results demonstrate that the proposed method outperforms existing methods. By incorporating spatiotemporal context features, the approach addresses the issue of incomplete modeling of spatiotemporal context features in POI recommendations. This leads to improved recommendation accuracy and alleviation of the data sparsity problem.

Practical implications

The research has practical implications for enhancing the recommendation systems used in various location-based applications. By incorporating spatiotemporal context, the proposed method can provide more relevant and personalized recommendations, improving the user experience and satisfaction.

Originality/value

The paper’s contribution lies in the incorporation of spatiotemporal context features into POI records, considering the joint representation and transition of spatiotemporal context. This novel approach fills the gap left by existing methods that typically separate spatial and temporal modeling. The research provides valuable insights into improving the effectiveness of POI recommendation systems by leveraging spatiotemporal information.

Details

International Journal of Web Information Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1744-0084

Keywords

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