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1 – 2 of 2Rupert A. Brandmeier, Sebastian Hain and Florian Rupp
Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia.
Abstract
Subject area
Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia.
Study level/applicability
The students should have some familiarity with case studies and should be able to successfully solve easy cases. This case can be used in all courses of general economics and management. It is best suited for courses on market entries, risk management in international business, intercultural management or developing and emerging markets.
Case overview
Two market entry options are discussed: joint venture set-up with partner and independent direct investment without local partner. A tangible real life experience of the Middle East market will enhance the theoretical presentation and help students to gain practical solutions.
Expected learning outcomes
The students should be aware of risks and opportunities in the Middle East and Saudi Arabian markets for western companies from the service sector. He/She should be able to prioritize relevant economic data and simultaneously discuss several different options by dealing with complex situations.
Supplementary materials
Teaching note.
Details
Keywords
Fauzia Jabeen, Marios Katsioloudes, Syed Zamberi Bin Ahmad and Mohamed Behery
Entrepreneurship and/or Strategic management/International Business Management.
Abstract
Subject area
Entrepreneurship and/or Strategic management/International Business Management.
Study level/applicability
This case is intended for teaching entrepreneurship/Strategic management/International Business Courses at the undergraduate level.
Case overview
This is a field-researched case about a budding Emirati female entrepreneur “Azza Al Qubaisi” who established the ARJMST Jewelry brand in Abu Dhabi, United Arab Emirates (UAE). The ARJMST brand, a UAE-based jewelry design and art pioneer company in the local art and craft is one of the most popular jewelry brands in the United Arab Emirates. Azza, the entrepreneur faces many challenges and hurdles if she is to successfully sustain her business in the long term. She is considering what her next step ought to be in light of the competition. Should she expand? If yes, where and how? This case will enable students to critically think about the various issues and reach a decision based on the facts provided. The case is based on primary and secondary data collection and has been tested in an International Business Management class at BBA level, with great success.
Expected learning outcomes
This case study illustrates the journey of an Emirati female entrepreneur who uses simple things in a creative way to build a business. The case will help the students to identify the start up motivation and evaluate the business strategy for further growth. This will also enable the students to critically think about the various factors and reach a decision based on the facts provided.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 3: Entrepreneurship.
Details