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Article
Publication date: 28 February 2023

Shan Du

This paper aims to propose the mechanism of cross-network effect embedded, which can help cross-border e-commerce (CBEC) platforms strengthen cooperative relationships with…

Abstract

Purpose

This paper aims to propose the mechanism of cross-network effect embedded, which can help cross-border e-commerce (CBEC) platforms strengthen cooperative relationships with sellers more equitably and effectively by using the network structural characteristics of the platforms themselves.

Design/methodology/approach

A two-stage evolutionary game model has been used to confirm the influence factors. The mathematical derivation of evolutionary game analysis is combined with the simulation method to examine the role of cross-network effect in cooperation. The evolutionary game model based on the cross-network effect is proposed to achieve better adaptability to the study of cooperation strategy from the two-sided market perspective.

Findings

The evolutionary game model captures the interactions of cross-network effect and the influence factors from a dynamic perspective. The cross-network effect has a certain substitution on the revenue-sharing rate of SMEs. CBEC platforms can enhance the connection between consumers and the website by improving the level of construction, which is a good way to attract sellers more cost-effectively and efficiently.

Research limitations/implications

This study provides a new method for the validation of the cross-network effect, especially when data collection is difficult. But this method is only a numerical simulation. So the conclusions still need to be further tested empirically. Besides, researchers are advised to explore the relationship between the added user scale and the cross-network effect in some specificCBEC platforms.

Practical implications

This study provides a new method for the validation of the cross-network effect, especially when data collection is difficult. But this method is only a numerical simulation. So the conclusions still need to be further tested empirically. Besides, researchers are advised to explore the relationship between the added user scale and the cross-network effect in some specific CBEC platforms.

Originality/value

Investigations that study cooperation strategy from the cross-network effect perspective in CBEC are limited. The research figured out which influence factors are affected by the cross-network effect in cooperation. A two-stage evolutionary game model was proposed to explain the interaction of the factors. The evolutionary game analysis with a simulation method was combined to highlight the role of cross-network effect on cooperation strategy to give a deeper investigation into the sustainable cooperation ofCBEC.

Details

Kybernetes, vol. 53 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 8 May 2024

Jinhuan Tang, Qiong Wu and Kun Wang

Intelligent new energy vehicles (INEVs) are becoming the competitive hotspot for the automobile industry. The major purpose of this study is to determine how to increase…

Abstract

Purpose

Intelligent new energy vehicles (INEVs) are becoming the competitive hotspot for the automobile industry. The major purpose of this study is to determine how to increase innovation efficiency through knowledge sharing and technology spill between new energy vehicle (NEV) enterprises and technology enterprises. This will help to improve the core competence of the automobile industry in China. Also, it serves as a guide for the growth of other strategic.

Design/methodology/approach

The authors construct a tripartite evolutionary game model to study the cross-border cooperative innovation problem. Firstly, the payment matrix of NEV enterprise, technology enterprise and government is established, and the expected revenue of each participant is determined. Then, the replication dynamic equations and evolutionary stability strategies are analyzed. Finally, the theoretical research is validated through numerical simulation.

Findings

Results showed that: (1) An optimal range of revenue distribution coefficient exists in the cross-border cooperation. (2) Factors like research and development (R&D) success rate, subsidies, resource and technology complementarity, and vehicles intelligence positively influence the evolution towards cooperative strategies. (3) Factors like technology spillover risk cost inhibit the evolution towards cooperative strategies. To be specific, when the technology spillover risk cost is greater than 2.5, two enterprises are inclined to choose independent R&D, and the government chooses to provide subsidy.

Research limitations/implications

The research perspective and theoretical analysis are helpful to further explore the cross-border cooperation of the intelligent automobile industry. The findings suggest that the government can optimize the subsidy policy according to the R&D capability and resource allocation of automobile industry. Moreover, measures are needed to reduce the risk of technology spillovers to encourage enterprise to collaborate and innovate. The results can provide reference for enterprises’ strategic choice and government’s policy making.

Originality/value

The INEV industry has become an important development direction of the global automobile industry. However, there is limited research on cross-border cooperation of INEV industry. Hence, authors construct a tripartite evolutionary game model involving NEV enterprise, technology enterprise and the government, and explore the relationship of cooperation and competition among players in the INEV industry, which provides a new perspective for the development of the INEV industry.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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