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This study develops an empirical framework to address how large third-party sellers (TPSs) can apply customer acquisition strategies to improve their performance in consumers’ person-goods matching process and how the platform firm’s similar strategies moderate the effects of TPSs’ strategies.

Using data collected from the top ten TPSs from a Chinese e-commerce platform, the fixed effect model is used to validate the conceptual model and hypotheses.

The study results show that both market detection strategy and matching optimization strategy can help large TPSs improve their sales performance. Moreover, the similar market detection strategy applied by the platform firm weakens the effect of large TPSs’ customer acquisition strategies, while the similar matching optimization strategy applied by the platform firm strengthens the effect of large TPSs’ customer acquisition strategies.

This study provides firsthand evidence on the performance of large TPSs’ and the platform firm’s strategies. It demonstrates the effectiveness of large TPSs’ market detection strategy and matching optimization strategy, which can be adopted to meet consumers’ search and evaluation motivations in their person-goods matching process respectively. Moreover, it identifies the role of platform firms by showing the moderating effect of similar strategies adopted by the platform firm on the effect of large TPSs’ customer acquisition strategies.

The purpose of this paper is to extract electrochemical reaction kinetics parameters, such as Tafel slope, exchange current density and equilibrium potential, which cannot be directly measured, this study aims to propose an improved particle swarm optimization (PSO) algorithm.

In traditional PSO algorithms, each particle’s historical optimal solution is compared with the global optimal solution in each iteration step, and the optimal solution is replaced with a certain probability to achieve the goal of jumping out of the local optimum. However, this will to some extent undermine the (true) optimal solution. In view of this, this study has improved the traditional algorithm: at each iteration of each particle, the historical optimal solution is not compared with the global optimal solution. Instead, after all particles have iterated, the optimal solution is selected and compared with the global optimal solution and then the optimal solution is replaced with a certain probability. This to some extent protects the global optimal solution.

The polarization curve plotted by this equation is in good agreement with the experimental values, which demonstrates the reliability of this algorithm and provides a new method for measuring electrochemical parameters.

This study has improved the traditional method, which has high accuracy and can provide great support for corrosion research.