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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Publication date: 9 February 2023

Kristína Medeková, Kristína Pompurová and Ivana Šimočková

Interest in the Electronic Word-of-Mouth (eWOM) in connection with tourism is constantly growing not only among consumers but also among theoreticians. Therefore, the objective of…

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Interest in the Electronic Word-of-Mouth (eWOM) in connection with tourism is constantly growing not only among consumers but also among theoreticians. Therefore, the objective of this chapter is to provide an overview of studies that focus on eWOM in the tourism sector using the snowball method. The article is based on a review of the literature of 60 studies that focus not only on consumer behavior in tourism and the impact of eWOM on tourism supply but also on the impact of hotel managers' responses to other consumer behavior and tourism companies. The results of the studies show that eWOM has a significant impact not only on consumer behavior but also on tourism supply. Manager responses can also strongly affect other consumer behavior in decision-making. When eWOM is distributed, consumers are influenced by their emotions, motives, and also by the websites to which they have decided to contribute. The chapter proposes further research areas for different authors.

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Online Reputation Management in Destination and Hospitality
Type: Book
ISBN: 978-1-80382-376-8

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Book part
Publication date: 29 December 2016

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Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

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Publication date: 22 August 2017

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78743-488-2

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Publication date: 12 November 2015

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78560-271-9

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Book part
Publication date: 2 September 2020

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Contemporary Issues in Business Economics and Finance
Type: Book
ISBN: 978-1-83909-604-4

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Book part
Publication date: 22 August 2022

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Indian Tourism
Type: Book
ISBN: 978-1-80262-937-8

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Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

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Publication date: 3 September 2021

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Pandemics and Travel
Type: Book
ISBN: 978-1-80071-071-9

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Book part
Publication date: 28 November 2017

Arch G. Woodside

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Trade Tales: Decoding Customers' Stories
Type: Book
ISBN: 978-1-78714-279-4

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