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Recent socio-economic trends have made Artificial intelligence (AI) a vital institutional force driving development among countries with optimal opportunities and costs. Among researchers in this domain, the benefit of AI is highly espoused, having been underexplored in Africa. However, the outbreak of the COVID-19 pandemic has highlighted the need to strengthen the education sector, given that many schools have migrated their teaching and learning online. While face-to-face teaching was the norm, the transition to online teaching has brought about the need to rethink the use of Information Technology to strengthen teaching and learning. To proffer solutions for the implementation of AI in Africa, there is the need to understand the challenges. Therefore, in this chapter, we explore the possible challenges that hinder the implementation of AI in Africa. Further, we propose solutions for the implementation of AI in the education sector, especially in this era of the COVID-19 pandemic. The solutions stem from rethinking the role of AI in the education sector. Finally, a conceptual framework that synthesises the problems and the proposed solution is developed. We envision that the proffered solutions can mitigate the deepening misconceptions and challenges bedevilling AI implementation in Africa.

According to Yubin et al. (2023), films serve as a medium for conveying visual representations of various elements such as landscapes, buildings, landmarks and monuments, which provide a contextual backdrop for the narrative. According to Vila et al. (2021), the number of global tourists visiting film locations exceeds 80 million. In addition, according to Yubin et al. (2023), the promotion of tourism is facilitated through the utilisation of films, which serve to create novel representations, counteract negative perceptions and enhance the portrayal of underdeveloped destinations. A significant number of individuals engage in the practise of visiting movie sets with the intention of re-experiencing the emotional impact of the film. The devaluation of film marketing has been observed. This method represents a highly indirect approach to enticing tourists. This chapter examines the comprehension of travellers' motivations and the perception of film-exposed locations in Bollywood films (Salnick, 2023). Film tourism provides a tailored and personalised experience for individuals. The difficulty in measuring this concept arises from factors such as the emotional responsiveness, personality traits, background and interpretive abilities of the viewers in relation to media images. According to Castro et al. (2023), the inclusion of a destination on a screen can serve as a means to enhance the diversity of a site's tourist offerings or mitigate the effects of seasonality by providing opportunities for experiential activities, showcasing notable landmarks or serving as a filming location. Film destinations have the potential to gain popularity and benefit from advertising and the perception of spectators.