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Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India

Start-up Marketing Strategies in India

ISBN: 978-1-78756-756-6, eISBN: 978-1-78756-755-9

Publication date: 23 July 2019

Citation

Grover, P. and Dasgupta, S. (2019), "Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India", Ramesh, M.A., Grover, P. and Dasgupta, S. (Ed.) Start-up Marketing Strategies in India, Emerald Publishing Limited, Bingley, pp. 75-95. https://doi.org/10.1108/978-1-78756-755-920191006

Publisher

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited