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By distorting the peer review process, predatory journals lure researchers and collect article processing charges (APCs) to earn income, thereby threatening clinical decisions. This study aims to identifying the characteristics of predatory publishing in the dermatology literature.

The authors used Kscien's list to detect dermatology-related predatory journals. Bibliometric parameters were analyzed at the level of journals, publishers, documents and authors.

Sixty-one potential predatory dermatology publishers published 4,164 articles in 57 journals from 2000 to 2020, with most publishers claiming to be located in the United States. Most journals were 1–5 years old. Six journals were indexed in PubMed, two in Scopus and 43 in Google Scholar (GS). The average APC was 1,049 USD. Skin, patient, cutaneous, psoriasis, dermatitis and acne were the most frequently used keywords in the article's title. A total of 1,146 articles in GS received 4,725 citations. More than half of the journals had <10 citations. Also, 318 articles in Web of Science were contaminated by the most cited articles and 4.49% of the articles had reported their funding source. The average number of authors per article was 3.7. India, the United States and Japan had the most articles from 119 involved countries. Asia, Europe and North America had the most contributed authors; 5.2% of articles were written through international collaboration. A majority of authors were from high- and low-middle-income countries. Women contributed 43.57% and 39.66% as the first and corresponding authors, respectively.

The study had limitations, including heavy reliance on Kscien's list, potential for human error in manual data extraction and nonseparation of types of articles. Journals that only published dermatology articles were reviewed, so those occasionally publishing dermatology articles were missed. Predatory journals covering multiple subjects (Petrisor, 2016) may have resulted in overlooking some dermatology papers. This study did not claim to have covered all articles in predatory dermatology journals (PDJs) but evaluated many of them. The authors accept the claim that Kscien's list may have made a mistake in including journals.

The wide dispersion of authors involved in PDJs highlights the need to increase awareness among these authors.

Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library professionals from different universities along with the user respondents from different disciplines and universities on the role of social media tools to market university libraries.

It is a survey-based study that used the questionnaire as its chief data collection instrument designed to be administered to library professionals (n = 100) and users (n = 1,189) from eight universities. The study also adopted the general observation and interview methods to supplement the data. The data was analyzed using SPSS software, and Chi-square test and ANOVA were applied to ascertain the significant variations in viewpoints of the library professionals and the users.

The research study showed that library professionals (from different universities) and users (from different disciplines and universities) felt that social media could be an appropriate marketing tool for libraries in the future. Observations during data collection highlighted a lack of confidence and unwillingness among library professionals to implement any changes in the present time.

The present study provides some significant insights for improving the current situation of the libraries under study in terms of increasing awareness among the students and adopt social media tools for marketing of library facilities and services in future. It is important to note that a few issues that came into light during data collection were a marked lack of willingness and prevalence of less confidence among the library professionals to execute or implement the social media tools to market library resources and services among the users.

SMM programs focus on creating content that attracts attention and encourages readers to use it. This study attempts to fill the gap in of marketing in libraries through social media. The paper offers insights into the use of marketing tools for promoting library resources and services as per the needs of library users. The research work differs from other studies undertaken on library marketing related to social media as it has included both library professionals and users together to obtain a better picture in this regard.