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Article
Publication date: 21 August 2020

Henri Kuokkanen and William Sun

Previous studies support the notion that corporate social responsibility (CSR) initiatives can have a positive effect on customers in the hospitality and tourism industry…

Abstract

Purpose

Previous studies support the notion that corporate social responsibility (CSR) initiatives can have a positive effect on customers in the hospitality and tourism industry. However, most of these studies have ignored response biases and none have incorporated them into their analyses numerically. This study aims at closing this research gap.

Design/methodology/approach

The authors utilized a hybrid choice model to test for the hypothesized effects of social desirability (SD) and cynicism biases on reported purchase intention. The authors further compared the results with those of analyses that ignore these biases to demonstrate their distorting influence.

Findings

The results indicate that SD and cynicism biases have a moderating effect on reported purchase intention. Older generations and frequent travelers seem particularly prone to bias, and the biases have a distorting effect on the overall survey results.

Research limitations/implications

Traditional analyses that exclude biases, incorrectly, suggest several aspects of CSR that are significant (or insignificant) to purchase intention, provide unreliable results. The authors did not generalize bias-prone respondent segments but urge future research to investigate this.

Practical implications

Hotel managers aspiring to gain competitive advantage through CSR investment must consider biases in their market research. Otherwise, they risk developing CSR initiatives that do not instigate positive customer behaviors, leading to the failure of the investment.

Originality/value

The authors quantified SD and cynicism as significant causes of response bias, which distorts survey results. Previous studies have conceptualized SD without quantifying its impact, while cynicism has been identified as a novel source of bias in the industry. This study further introduces hybrid choice modeling as a novel approach to address response bias that could extend itself beyond the industry studied here.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Content available
Article
Publication date: 20 July 2020

Simon Robinson, William Sun and Adalberto Arrigoni

Abstract

Details

Journal of Global Responsibility, vol. 11 no. 2
Type: Research Article
ISSN: 2041-2568

Article
Publication date: 1 May 2000

William Baker

188

Abstract

Details

Reference Reviews, vol. 14 no. 5
Type: Research Article
ISSN: 0950-4125

Keywords

Article
Publication date: 2 June 2020

Neil Ewins

This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history…

Abstract

Purpose

This paper explores the advertising strategy of crockery importers and dealers in relationship to their origins and backgrounds. This is a departure from earlier ceramic-history literature which tended to focus on the Staffordshire producers, with limited awareness on how the identity of importers and dealers influenced what products were sold, and their individual approaches to marketing.

Design/methodology/approach

Within a context of historical marketing research, this paper analyses newspaper advertising and commentary. It combines an examination of marketing practices with a wider consideration of the cultural identities of ceramic importers and dealers. The digitalization of historical records, combined with sophisticated search engines, makes it more feasible to examine a broader range of sources. Thus, modern research methods can enhance our understanding of production and demand and reveal how marketing strategy was diverse.

Findings

Awareness on how advertising was influenced by the backgrounds and socio-political views of importers and dealers demonstrates ways in which Anglo-American ceramic trade could be far more market-led. More significantly, marketing approaches were not necessarily responding to American demand, but rather that importers could engage in commissioning goods which reflected their own views on politics, religion or slavery.

Originality/value

Examining the advertising of importers demonstrates the complex relationship between production and ceramic demand. This paper opens up debates as to how far the advertising of other merchandise in the USA shows evidence of taking a more individual approach by the 19th century.

Details

Journal of Historical Research in Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 May 1997

Our fifth annual survey of the business leaders to keep an eye on the next year.

Abstract

Our fifth annual survey of the business leaders to keep an eye on the next year.

Details

Journal of Business Strategy, vol. 18 no. 5
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 11 January 2021

Duncan William Gibbons, Jean-Pierre Louis Serfontein and André Francois van der Merwe

The purpose of this paper is to identify and define the certification lifecycle of laser powder bed fusion for aerospace applications from equipment acquisition and installation…

Abstract

Purpose

The purpose of this paper is to identify and define the certification lifecycle of laser powder bed fusion for aerospace applications from equipment acquisition and installation to production, part acceptance and continuous improvement activities.

Design/methodology/approach

A top–down systems engineering approach is performed consisting of concept development, requirements engineering and systems architecting. This approach is taken from the perspective of a production organization.

Findings

A certification roadmap is proposed that references industry requirements at the relevant phases of the roadmap. Each phase of the roadmap acts as a decision gate for progression to the next.

Originality/value

Qualification and certification of metal laser powder bed fusion is currently a challenge within the aerospace industry. From an aerospace point of view, the qualification and certification of this relatively new manufacturing process should not have to be any different from traditional manufacturing processes, although with extensive quality control and regulatory oversight. This paper proposes a means for fulfilling these requirements chronologically and provides guidance on ensuring such quality control throughout the manufacturing system lifecycle. This roadmap provides insight into the qualification and certification of laser powder bed fusion for aerospace applications and provides value for future industrial feasibility studies.

Details

Rapid Prototyping Journal, vol. 27 no. 2
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 1 April 1998

JoAnn Greco

On many levels, “follow‐the‐sun” management makes a glorious kind of sense. The idea goes something like this: Start a process in the East, say Japan or Hong Kong, where the sun…

Abstract

On many levels, “follow‐the‐sun” management makes a glorious kind of sense. The idea goes something like this: Start a process in the East, say Japan or Hong Kong, where the sun rises. When those workers leave their offices at the end of the day, a new team further west in, say, London, arrives fresh to continue the job. Later in that same 24‐hour period, a bunch of New Yorkers can complete the task. Three hours later, those in Silicon Valley can arrive to find the finished project on their desks. Everyone works on their own turf in a standard 9‐to‐5 day, but four times the amount of work is done.

Details

Journal of Business Strategy, vol. 19 no. 4
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 1 March 1994

Paul A. Herbig and Fred Palumbo

Within the last two decades, the Japanese economic machine has caught upwith, if not overtaken, the US as the world′s leading economy. Japan hasvirtually conquered the American…

699

Abstract

Within the last two decades, the Japanese economic machine has caught up with, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for the automotive segment. One of the reasons given is of the Japanese innovative abilities. How truly innovative are the Japanese? In what ways do they innovatively prosper and struggle? Examines the innovative process in Japan, its advantages and disadvantages, and projects a future scenario for the Japanese.

Details

Marketing Intelligence & Planning, vol. 12 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 February 1994

Paul A. Herbig and Fred Palumbo

Within the last two decades, the Japanese economic machine has caughtup, if not overtaken, the US as the world′s leading economy. Japan hasvirtually conquered the American…

1188

Abstract

Within the last two decades, the Japanese economic machine has caught up, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for the automotive segment. One of the reasons given is of the Japanese innovative abilities. How truly innovative are the Japanese? In what ways do they innovatively prosper and struggle? Examines the innovative process in Japan, its advantages and disadvantages, and projects a future scenario for the Japanese.

Details

Marketing Intelligence & Planning, vol. 12 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

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