Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 April 1998


On many levels, “follow‐the‐sun” management makes a glorious kind of sense. The idea goes something like this: Start a process in the East, say Japan or Hong Kong, where the sun rises. When those workers leave their offices at the end of the day, a new team further west in, say, London, arrives fresh to continue the job. Later in that same 24‐hour period, a bunch of New Yorkers can complete the task. Three hours later, those in Silicon Valley can arrive to find the finished project on their desks. Everyone works on their own turf in a standard 9‐to‐5 day, but four times the amount of work is done.


Greco, J. (1998), "SHORT TAKES", Journal of Business Strategy, Vol. 19 No. 4, pp. 4-5.

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Copyright © 1998, MCB UP Limited

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