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Understanding the effect of assortment composition on attentional levels is an essential topic for academic researchers and practitioners. This work has important implications when analyzing the influence of shopping frame time and search effort on the relationship between the reaction to assortment composition and visual attention to stock-keeping units (SKUs) pricing.

Two experimental studies through gauze behavior analysis technology (using eye-tracking equipment) analyze the variable's large assortment, visual attention to SKU pricing, search effort and shopping frame time.

The results suggest that, although it increases the search effort, a large assortment decreases the visual attention to SKU pricing. Further, our results indicate a moderating effect associated with mitigating the negative effect by medium-low levels of search effort and a moderating impact of time in this relation.

Marketing professionals can carefully optimize the in-store experience by managing the assortment and variety and by influencing consumers' visual attention to SKU pricing along the journey as part of the experience. Assortment and SKU pricing strategies need to be aligned with consumer journey design.

Our findings contribute to assortment theory and management by detailing the relationship between consumers' reactions to assortment perception and visual attention to SKU pricing in time flow. We reinforce the importance of considering assortment strategies from the consumer perspective and giving reliable information about in-store behavior.

This study was predicated on gaze behaviour in front-of-shelf orientation. The purpose of this paper is to analyse the effect of the presence (absence) of competing brands on consumer attention in front-of-shelf orientation. The effects on visual attention investigated on the shelf were eye scan path of the total available area, information acquisition in extremities and mental effort.

Two experiments were performed using eye-tracking technology. The first study was conducted in a closed and static environment. The second study was performed in an open and dynamic environment. In these studies, the authors used, as an independent variable, the arrangement of brands on shelves (presence vs absence of competing) and evaluated the variations in the visual attention through three dependent variables: eye scan path of the total available area, information acquisition in extremities and mental effort.

Three hypotheses were tested. The first hypothesis confirmed that scenarios of competitive brands are rather composed of natural complex scenes, so there is a greater number of eye fixations needed to identify and locate objects. In addition, the second hypothesis demonstrated that, in scenarios of competitive brands, there is an acceleration of information acquisitions causing an increase in peripheral vision at the ends of the shelf. Finally, the third hypothesis demonstrated that the presence of a greater attention effort in the scenario of competing brands was verified, since the mental effort variables (revisiting the shelf, noting and re-examining) were greater than in the scenario of non-competing brands.

Limitations of this study may be associated with the absence of top-down factors and a lack of results associated with evaluation and verification phases.

Gaze behaviour is susceptible to the information derived from the absence and presence of competing brands.

Customer interaction is both an aim and source of concern for managers around the world. Different forms of interaction, such as cocreation, coproduction and customer participation, are evaluated in different fields of knowledge, with a gap in terms of the joint analysis of their antecedents and consequences as well as possible practical distinctions in the effects of these concepts. The purpose of this paper is to examine customer interaction effects by applying meta-analysis of effect sizes that measure the strength of their relationships.

The study used meta-analysis and moderator analysis approaches to synthesize preview results on customer interaction relationships.

The results suggest the empirical validity of using customer participation to replace terminologies such as coproduction and cocreation, and show the moderation role of institutional, cultural and contextual factors.

This study investigated the literature in the areas of business and management to show whether, how and when customer interaction is related to individual and organizational factors. Although the conceptual and empirical implications derived from the preliminary efforts and the consolidated results are robust to generalization, methodological biases limited the findings.

This research suggests that a better understanding of customer interaction (antecedents, consequences and moderators) may help organizations to identify the most appropriate ways to build their strategies and to improve the results of their efforts.

This study contributes to the literature by providing one of the few attempts to consolidate the preliminary studies in different forms of customer interaction, suggesting possible moderations and amplifying the preliminary efforts.

The theory of planned behavior (TPB) emerged as one of the main theoretical bases for understanding consumer intentions and behaviors, with robust results covering different topics. In the context of food, the use of theory has motivated the replication and extension of the model under different circumstances. The paper aims to discuss these issues.

The aims of this meta-analysis were to synthesize the literature on TPB in the food choice context and analyze the moderator effect on direct relationships under theoretical, methodological and cultural circumstances A random-effects meta-analysis of 155 studies (n=367.994) was conducted.

There was a robustness in the application of the TPB model to predict food choice; in particular, attitude was the stronger predictor of intention (r=0.386). The analysis of moderators showed that food origin, life cycle, involving technology, healthcare, ethical concerns, motivation and convenience change the original model relations.

This meta-analysis is limited by the scope of the investigated literature and publication bias. This approach contributes to the literature in two ways. It confirms the robustness of the theoretical model for predicting behaviors in the context of food choice. Furthermore, this research is the first to provide support to sample, cultural and situational moderators.

The findings offer insights into the food choice context and identify some gaps and opportunities for future research.

The main objective of this paper is to investigate the factors affecting customer lifetime value (CLV) for Internet service providers in Jordan, namely, technical quality, functional quality, brand credibility, confidence benefits, special treatment benefits, customer satisfaction and commitment.

An online survey was conducted involving a sample of 481 respondents. SPSS was used to analyse the data and test the proposed relationships, while SmartPLS was used to examine the robustness of our results.

Results showed that confidence benefits, special treatment benefits and brand credibility had a significant and positive impact on customer satisfaction and commitment, with brand credibility appearing as the most influential factor leading to customer satisfaction and commitment, and ultimately CLV. Furthermore, research reveals an insignificant relationship between functional quality, technical quality and customer satisfaction.

Services' providers seeking to increase CLV need to build strong and sustainable relationships with their customers.

This study incorporates a set of crucial customer relationship management strategies that could be universally applied to enhance customers benefits and business performance. This is also the first study of its kind conducted in the Middle East, particularly in Jordan.

Managerial practices are essential in the success of information technology (IT) projects of digital transformation (DT). However, the literature has not yet specified all these managerial practices. This study aims to address this gap by investigating the influence of change management on the success of IT projects of DT. Additionally, the author examines the consequences on SMEs in the economic context of the Democratic Republic of the Congo (DRC).

This study draws on a research model that elucidates aspects of the resource-based view (RBV) framework, notably the transformation of human resources based on change management. This model demonstrates the relationship between change management, DT and IT project success, which facilitates the performance and resilience of SMEs. To empirically validate and test the developed research model, we gathered 299 responses from SME managers in the DRC through cross-sectional data collection using a structured questionnaire. The author performed statistical analyses using variance-based structural equation modeling (PLS-SEM) with the help of SmartPLS 3.0.

This paper reveals how SME managers can succeed in DT projects with the change management of human resources. Furthermore, it establishes that the success of IT projects of DT is an essential for enhancing the performance and resilience of SMEs in the DRC.

This study contributes to the information systems (IS) literature on developing countries by highlighting the DRC context. Little research deals with the success factors of DT projects and their organizational impact on SMEs in developing countries. This study thus enriches the IS literature by filling this void.