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Illustrates a practical method for evaluating horizontal equity in property valuations using confidence intervals through the use of an indicator variable. Concludes that the calculation of a confidence interval in conjunction with a point‐estimate forecast valuation provides the valuer with a statistical test of equity.

Discusses the application of multiple regression analysis (MRA) in the process of maintaining equity and consistency with the market place in valuation. Illustrates the case by giving examples using data maintained by a local valuer′s office. Outlines the uses of regression analysis in order to specify whether or not a given value is within a specified probability limit. Shows how the procedure is straightforward to use with microcomputer technology, and compares the system against the standard linear model form. Suggests that the extra time and effort required to identify non‐linearities, may not provide a sufficient justification for its use.

Military planning has various authors. The kings and emperors of old decided on whom to make war, where and when, with what, and for how long. The British Empire was built on economic push and domination abroad via a strong fleet. When Prussia united Germany in the nineteenth century, the planning task became that of the army's general staff. After Marxism‐Leninism gripped Russia in the twentieth century, plans and strategy emerged from the fountain‐head of the Central Committee of the Communist Party, but were entrusted to the generals for execution. In twenty‐first century USA there is a formalized structure for defence projection, yet parties outside the government may have an unusual voice in military planning.

Considers the nature and extent of sales promotion activity. Examines promotions as a method of protecting a brand in the future, various promotion techniques, and how to prepare for the growth of a promotion. Surmises that the trends that have made promotion so prevalent will continue, so brands that utilize franchise and image‐building promotions will reap rewards in the future.

Opportunities to observe presidential leadership capacities and to be an active citizen in appraising presidential leadership practices have increased the relevance of perceptions of candidates’ leadership qualities in presidential and campaign politics. Based on prior evidence, the current study predicted and confirmed that a sample of 1,087 young voter perceptions of presidential candidates’ leadership practices predict intent to vote for a particular candidate after accounting for party affiliation. Additionally, party affiliation was reconfirmed as predicting differences in perceived leadership practices. Interestingly, male and female perceptions of presidential leadership practices varied and were contextualized by factors related to identity development. The study concludes with a discussion of implications as they pertain to leadership theory and leadership education.

Reviews the findings of a study investigating the adoption of a service innovation and the relative importance to consumers in making the adoption decision. Suggests managerial implications and recommendations as a result of the study. Identifies other service industries to which the implications could be relevant. Includes an appendix describing the methodology of the study.

This annotated list represents a selection of outstanding poetry titles published in the USA in 2003 and the early part of 2004.

The authors selected the titles in this list from the 2,100 titles received for the 2004 Poetry Publications Showcase at Poets House in New York City, held in April 2004.

The authors selected titles for this list that would be both accessible and challenging to library users.

This list can be used as a guide to collection development for contemporary poetry.

Offers a fresh outlook for managing the delicate interaction between the customer and the contact employee in the service environment. Emphasizes that the quality of the customer‐employee interfacehas a great effect on customers′ perceptions of the quality and value of the service, as well as on their satisfaction. Suggests a model of how companies can improve this interface by treating employees ascustomers and customers as employees, thus developing lower cost and higher quality services and also higher levels of satisfaction on the part of both customers and employees. Recommends various steps for management to take.

Examines the development of new services in service organizations, which has often been incomplete and has resulted in the needs of the marketplace remaining unsatisfied. Considers the findings of a study comparing the process of new service development in different service industries. Reports on how development may be improved and offers a model allowing greater input from the service recipients.