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This study aims to investigate the food choice motivations of rural households using a cross-sectional dataset of 510 households from northwest Vietnam interviewed in 2016.

A modified Food Choice Questionnaire (FCQ) is used to assess factors related to food choice and explore relationships between food choice factors, diet quality and various sociodemographic characteristics.

Results show four distinct food choice factors: “Natural and healthy,” “Familiarity,” “Balanced diet” and “Convenience.” Two distinct consumer clusters are identified: “Health-conscious” households and “Pragmatic” households. “Health-conscious” households rank “Balanced diet” and “Natural and healthy” highly, while “Pragmatic” households prioritize “Convenience” and “Familiarity.” “Health-conscious” households have significantly more diverse diets, are wealthier and have a greater geographic concentration in the high vegetable density per capita-high elevation areas (36%). Their main food preparers are more educated and about 13% have Kinh ethnicity.

Further research is warranted to explore the temporal dimension of parental food choice motivations given the changing agrifood system in Vietnam.

This study is one of the few studies that assess the food choice motivations among ethnic minority groups in a rural setting.

This study examined the effects of adopting dairy feed technology bundles on the milk production of smallholder dairy farmers.

The study was based on Multinomial Endogenous Switching Regression (MESR) to estimate the effects of the adoption of three feed technology bundles on milk production using data collected from 518 dairy farm households in West Java, Indonesia.

The findings indicated that adopting technology bundles had positive and robust effects on milk production, with gradual positive effects between non-adoption and the adoption of different bundles of technologies.

This study focused on the association between the adoption of feed technology bundles and milk production. However, further analysis of the causal links between the adoption of feed technologies and milk production as well as the inclusion of other outcomes in the analysis, such as production costs and risk mitigation, are required.

Most of the literature on agricultural technology adoption focuses on the adoption of individual technologies, crop farming and conservation practices. Therefore, this study examined the effects of the adoption of dairy feed technology bundles.