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Article
Publication date: 8 August 2022

Weiping Yu, Fasheng Cui, Xiaoyun Han and Mengjiao Lv

Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand…

Abstract

Purpose

Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention.

Design/methodology/approach

This study adopts a between-subjects experiment of 2 (corporate recall strategy: voluntary recall, mandatory recall) *3 (food recall level (severity): high, medium, low), and recruits 224 consumers involved in cereal product recall in China. The authors inductively examine the effects of voluntary and mandatory recall on consumer perception and behavior intentions in the recall process.

Findings

Voluntary recall (vs. mandatory recall) will improve corporate brand responsibility image (vs. brand ability image) and consumers’ purchase intention to focal brand (vs. competitive brand and organic brand). Perceived corporate legitimacy and food safety play a mediating role. The former has a greater positive impact on brand image, and the latter has a more significant favorable influence on purchase intention. Furthermore, recall level has a moderating effect on the association between corporate recall strategy and perceived food safety, but is not significant in the effect of corporate recall strategy on perceived corporate legitimacy.

Originality/value

Previous inconsistent conclusions cannot effectively guide food corporations to manage recall strategies. This paper demonstrates the response mechanism of the recall strategy from the perspective of corporate social responsibility, which is beneficial to food safety crisis management and research.

Details

British Food Journal, vol. 125 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 26 July 2024

Guo Cheng, Xiaoyun Han, Weiping Yu and Mingli He

Oppositional brand loyalty poses a challenge to the management of virtual communities. This study aims to categorize these loyalty behaviors into positive (willingness to pay a…

Abstract

Purpose

Oppositional brand loyalty poses a challenge to the management of virtual communities. This study aims to categorize these loyalty behaviors into positive (willingness to pay a price premium and brand evangelism) and negative (schadenfreude and anti-brand actions) dimensions. It then explores how customer engagement and moral identity influence these dimensions in the context of brand competition.

Design/methodology/approach

Structural equation modeling was conducted to analyze the main and moderating effects, using survey data obtained from 498 valid responses out of a total of 636 responses from Xiaomi's virtual communities.

Findings

The results indicate that customer engagement significantly influences all four dimensions of oppositional brand loyalty. The relationship between customer engagement and brand evangelism is notably stronger among customers with a strong moral identity. Conversely, the effects of customer engagement on schadenfreude and anti-brand actions are attenuated for these customers.

Originality/value

Anchored in theories of brand tribalism, social identity and brand polarization, this study bifurcates oppositional brand loyalty into directions of preference and antagonism, empirically showcasing moral identity's moderating effect. It contributes to the literature on antagonistic loyalty and moral identity, offering strategic insights for companies to navigate schadenfreude and anti-brand actions in online communities.

Details

Journal of Product & Brand Management, vol. 33 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 18 July 2023

Weiping Li, Huirong Li, Xuan Sean Sun and Tairan Kevin Huang

The purpose of this paper is to examine the impact of directors’ and officers’ liability insurance (D&O insurance hereafter) on corporate governance and firm performance, with a…

Abstract

Purpose

The purpose of this paper is to examine the impact of directors’ and officers’ liability insurance (D&O insurance hereafter) on corporate governance and firm performance, with a specific focus on investment efficiency.

Design/methodology/approach

Using a sample of Chinese A-share listed firms from the period 2007 to 2020, this study uses Ordinary Least Squares regressions to investigate the research questions, as well as moderating and mediating effects. Additionally, alternative measures of investment efficiency are used, and the Heckman two-stage model and propensity score matching model are used to demonstrate the consistency of the findings and to mitigate the risk of endogeneity.

Findings

The findings of this study suggest that purchasing D&O insurance has a detrimental impact on corporate investment efficiency, particularly in the context of over-investment activities; robust internal governance mechanisms, exemplified by a higher shareholding ratio of the top shareholder and enhanced internal control quality, alleviate this negative effect; and financing constraints act as a mediating factor in the association between D&O insurance and investment efficiency.

Originality/value

Corporate investment efficiency is of significant importance for both national macroeconomic growth and micro-enterprise development. Notably, the prevalence of D&O insurance among Chinese firms is progressively increasing, thus exerting a growing influence. This study contributes to the existing literature on D&O insurance and corporate investment efficiency, providing valuable insights into the economic impact of D&O insurance on Chinese firms. The empirical evidence presented herein facilitates future reforms and adjustments.

Details

Pacific Accounting Review, vol. 35 no. 4
Type: Research Article
ISSN: 0114-0582

Keywords

Article
Publication date: 7 August 2009

Shihchieh Chou and Weiping Chang

The purpose of this paper is to identify distinguishing term characteristics from among the information of term appearance situations (tas) residing in the relevant/irrelevant…

Abstract

Purpose

The purpose of this paper is to identify distinguishing term characteristics from among the information of term appearance situations (tas) residing in the relevant/irrelevant documents retrieved for use. Terms with specific characteristics could be used in the distinguishing of user profiles, documents, pages or concepts to assist in information retrieval.

Design/methodology/approach

First, a method to apply the potential term characteristics in the distinguishing of user profiles in the information retrieval environment is designed. Then, an information retrieval system is developed to demonstrate the realisation and sustain the study of the method. Formal tests are conducted to examine the distinguishing capability of the potential term characteristics proposed in the method.

Findings

The results of the tests show that the potential term characteristics proposed in this study are successfully applied in the distinguishing of user profiles in the information retrieval environment.

Originality/value

Identification of distinguishing term characteristics would expand the ground for the IR community in the design of feature‐extraction algorithms or systems that try to cull information from structured or unstructured documents.

Details

Online Information Review, vol. 33 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 21 October 2013

Weiping Chen

The purpose of this paper is threefold: to conceptualize a construct of the perceived value in CSA and its dimensions, to operationalize and validate the construct, and to…

1979

Abstract

Purpose

The purpose of this paper is threefold: to conceptualize a construct of the perceived value in CSA and its dimensions, to operationalize and validate the construct, and to empirically investigate the influence of perceived value in CSA on consumer satisfaction and loyalty.

Design/methodology/approach

This research begins by reviewing relevant literature that frames the concept of perceived value in CSA and integrates this construct into a nomological network. Operational measures for each component of perceived value in CSA are then developed. The scale is validated, and then used to test the hypothesized model in a sample of 198 consumers of Beijing's five CSA farms using partial least squares (PLS) as an analytical tool.

Findings

Perceived value in CSA is found to be a formative, multi-dimensional, third-order construct. Further, the results suggest that perceived value in CSA has both a direct positive effect on consumer loyalty and an indirect effect mediated through consumer satisfaction.

Research limitations/implications

Limitations and research directions refer to the need to increase the sample size and replicate research in other places, the possibility of conducting longitudinal research, the need to identify antecedents of perceived value, and the opportunity to assess perceived value across a number of CSA member characteristics.

Practical implications

CSA farmers should recognize the importance of value creation to build and maintain long time relationships. This study suggests that CSA farmers can enhance value from two approaches. One approach is to build strategies to facilitate delivery of product benefits, emotional benefits, and social benefits. Another approach is to invest in efforts to reduce inconvenience and lower risk. In addition, the formative model means that CSA farmers can allocate resources depending on the relative weight of each in value perceptions.

Originality/value

This research is one of the first to conceptualize perceived value in a CSA setting; it argues that modeling of perceived value in CSA should take a formative approach and finds support for this; and assesses the nomological validity of the perceived value in CSA.

Details

British Food Journal, vol. 115 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 28 June 2021

Si Tan and Weiping Chen

Leveraging marketer-generated content (MGC) can increase firms' success. However, few studies uncover the effects of MGC-related attributes on consumer engagement in the context…

1350

Abstract

Purpose

Leveraging marketer-generated content (MGC) can increase firms' success. However, few studies uncover the effects of MGC-related attributes on consumer engagement in the context of food marketing. This paper aims to explore the influence of MGC characteristics (valence, content types, vividness and interactivity) on consumer engagement.

Design/methodology/approach

This study uses WeChat official account data of seven food companies from China and conducts negative binomial regression models.

Findings

The findings indicate that different MGC-related characteristics have separate impacts on consumer WeChat engagement. Title valence, transactional title content and title with punctuation vividness negatively affect consumers' consuming engagement. Knowledgeable or entertaining title content and title with interactivity both positively affect consumers' consuming engagement. Moreover, transactional body text content negatively influences consumers' contributing engagement, whereas entertaining body text content shows positive effects. Vivid and interactive MGC body text attributes enhance consumers' contributing engagement behavior.

Originality/value

This study contributes to social media research in food marketplaces and sheds light on the effect of different WeChat MGC characteristics on separate consumer engagement.

Details

British Food Journal, vol. 124 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 18 December 2019

Weiping Jiang and Xianbo Zhao

The purpose of this paper is to explore the key factors in generating trust, and the effects of trust on the intention to cooperate in energy performance contracting (EPC), from…

Abstract

Purpose

The purpose of this paper is to explore the key factors in generating trust, and the effects of trust on the intention to cooperate in energy performance contracting (EPC), from the perspective of energy saving companies (ESCOs).

Design/methodology/approach

A questionnaire survey was undertaken to collect the data from the experienced project managers in ESCOs. Structural equation modeling was used to test the hypotheses.

Findings

The results revealed that competence, integrity, communication, reciprocity and contract had positive effects on calculative trust and relational trust. Both calculative trust and relational trust, in turn, were found to have positive effects on the intention to cooperate.

Research limitations/implications

The conclusions are derived from the Chinese cultural background and may apply to a certain geographical scope. In addition, this study focused on the perspective of ESCOs but did not consider that of facility owners.

Practical implications

This research would supply guidance for facility owners or users to cultivate trust from ESCOs and achieve cooperation in EPC.

Originality/value

Most of the existing studies have focused on the perspective of facility owners while few have attempted to investigate the perspective of ESCOs. This study contributes to the knowledge body relating to EPC by investigating the relationship between trust and the intention to cooperate from the perspective of ESCOs. In addition, most EPC studies recognized trust as a condition for the successful execution of EPC projects but failed to consider the role of trust in setting up the cooperation relationship prior to project execution.

Details

Engineering, Construction and Architectural Management, vol. 28 no. 1
Type: Research Article
ISSN: 0969-9988

Keywords

Content available
Book part
Publication date: 19 December 2012

Abstract

Details

30th Anniversary Edition
Type: Book
ISBN: 978-1-78190-309-4

Content available
Article
Publication date: 2 August 2013

Joao J.M. Ferreira

125

Abstract

Details

Management Decision, vol. 51 no. 7
Type: Research Article
ISSN: 0025-1747

Open Access
Article
Publication date: 30 April 2012

Afzal Mohammad Khaled and Yong Jin Kim

Logistical facility location decisions can make a crucial difference in the success or failure of a company. Geographical Information Systems (GIS) have recently become a very…

Abstract

Logistical facility location decisions can make a crucial difference in the success or failure of a company. Geographical Information Systems (GIS) have recently become a very popular decision support system to help deal with facility location problems. However, until recently, GIS methodologies have not been fully embraced as a way to deal with new facility location problems in business logistics. This research makes a framework for categorizing empirical facility location problems based on the intensity of the involvement of GIS methodologies in decision making. This framework was built by analyzing facility location models and GIS methodologies. The research results revealed the depth of the embracement of GIS methodologies in logistics for determining new facility location decisions. In the new facility location decisions, spatial data inputs are almost always coupled with the visualization of the problems and solutions. However, the usage of GIS capability solely (i.e. suitability analysis) for problem solving has not been embraced at the same level. In most cases, the suitability analysis is used together with special optimization models for choosing among the multiple alternatives.

Details

Journal of International Logistics and Trade, vol. 10 no. 1
Type: Research Article
ISSN: 1738-2122

Keywords

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