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This chapter describes means for selecting websites and the resources needed to add them to online catalogs. Reasons are given for including websites in online catalogs such as timeliness and geographic specificity. A historical overview of Choice Reviews, wikis, and web-based sources of websites is given along with an overview of Minnesota state resources from the point of view of using them as collection development tools for finding web resources. Social work librarians in the state were surveyed about their websites selection processes and the authors conducted time/cost studies of cataloging of online web resources. Findings were that librarians had little time to seek out websites and relied on Choice reviews to keep abreast of new and changing sites. Sources from the library literature and logs of staff time for cataloging of websites were used to approximate the costs of providing access. Although the cost/time study applied only to one library, the methodology and findings can be applied in almost any discipline and different types and sizes of libraries. While budgetary hardships will make librarians think hard about adding free resources to their catalogs, this chapter helps to quantify the necessary resources, implications, and reasons for inclusion of free web resources in online catalogs.

The aim of the chapter is to examine the importance and use of reviews in the marketing communication of selected spa tourism enterprises on the Internet. The subject of the research are reviews as an important part of the online reputation of spa tourism enterprises and the object of the research is marketing communication on the Internet. The chapter focuses on spas located in Slovakia. The primary sources are the results of a quantitative survey conducted by standardized observation of the websites and profiles of all spa tourism enterprises in Slovakia under study on the social networks Facebook, Instagram, and YouTube based on predetermined criteria. At the same time, the results of the primary survey are conducted by the method of questioning using the technique of structured interviews. The chapter uses theoretical research methods such as analysis and synthesis, induction and deduction, and generalization. The chapter presents the results of qualitative research using the Sankey diagram, processed by Atlas.ti software. The results of the research point to the fact that spa tourism enterprises in Slovakia use their own websites and social networks to communicate in the online environment, where they monitor both positive and negative reviews. However, they often do not work with reviews systematically enough and do not make use of standardized procedures and available technologies that would enable them to manage their online reputation more effectively.

In this chapter, we introduce a new construct we call “Perceived Deception in Online Consumer Reviews” (PDOCR). Online reviews of products are very important to companies and customers, yet they are vulnerable to unethical representations. Even regardless of whether a deceptive review has been posted or not, we take the position that it is important to understand consumers’ perceptions of deception because it is a consumer’s perception that leads him or her to experience subsequent feelings and opinions and to consider follow-up actions. We draw on the literature and build on the Elaboration Likelihood Model and Cognitive Dissonance Theory to create an overarching framework of antecedents of PDOCR, consequences, and moderators. We also report findings from a sample of in-depth interviews with real consumers about their thoughts on these phenomena and related constructs. We use our framework and theories and the qualitative data to derive Research Questions that we hope will spur future research on these important issues.

Interest in the Electronic Word-of-Mouth (eWOM) in connection with tourism is constantly growing not only among consumers but also among theoreticians. Therefore, the objective of this chapter is to provide an overview of studies that focus on eWOM in the tourism sector using the snowball method. The article is based on a review of the literature of 60 studies that focus not only on consumer behavior in tourism and the impact of eWOM on tourism supply but also on the impact of hotel managers' responses to other consumer behavior and tourism companies. The results of the studies show that eWOM has a significant impact not only on consumer behavior but also on tourism supply. Manager responses can also strongly affect other consumer behavior in decision-making. When eWOM is distributed, consumers are influenced by their emotions, motives, and also by the websites to which they have decided to contribute. The chapter proposes further research areas for different authors.

Evidence-based practices have been shown to meaningfully improve learner outcomes by bodies of high-quality research studies and should therefore be prioritized for use in schools, especially with struggling learners such as students with learning disabilities. Although many resources are available on the internet with information about evidence-based practices, the magnitude and technical nature of the websites are often overwhelming to practitioners and are therefore not frequently used as part of the instructional decision-making process. In this chapter, we aim to provide a “one stop shopping experience” for readers interested in evidence-based practices for students with learning disabilities by reviewing five relevant website. Specifically, for each website we review (a) the procedures used to classify the evidence-based status of practices, (b) the classification scheme used to indicate the level of research support for practices, and (c) the practices reviewed for students with learning disabilities and their evidence-based classification. We conclude with a discussion of issues related to interpreting and applying information on evidence-based practices from these websites.

The chapter proposes to investigate online reputation of hospitality brands and its measurements. Brand reputation is generally defined as an overall appraisal of a company by its stakeholders, which is the result of the company's past actions and predictions about the company's future (Ferguson, Deephouse, & Ferguson, 2000). Being viewed as the opinion shared among a group of stakeholders (Dowling, 2008), it plays an important role in the tourism industry. With the progress of Information Communication Technologies (ICTs), reviews and user-generated contents of destinations and of hospitality companies together with the related emerging brand reputation can influence consumers' behaviors and choices. Brand reputation analysis could be more useful in the hospitality brand management when integrated with brand image and brand identity analysis, mainly because in tourism businesses and destinations, brands are typically affected by an inherent fragility determined by the service nature of products (Casarin, 1996). According to Biel (1991), the meanings that consumers assign to a brand are synthesized into brand associations formed by the components perceived to underlie the brand's image. As well as brand reputation, strong, positive and unique associations reinforce a brand and increase its equity that requires significant internal brand identity efforts, which should create a corresponding brand image through integration in overall marketing programmes (Keller, 2003). It makes sense to develop an analytical research approach that compares online brand reputation (OBR) with brand association matching as a measure of the alignment between brand identity and brand image in hospitality companies. This comparative analysis emerging from brand reputation, brand image and brand identity analysis can reveal divergent situations (i.e., high brand reputation and low brand association matching) and orient brand managers in reviewing online brand communication. Brand reputation and brand image analysis will be contextualized in an online community as a social setting that is considered to be a new type of market (Muniz & O'Guinn, 2001). We focus on hospitality online communities populated by consumers and other actors such as influencers and bloggers: their brand perception could be separately compared with brand identity that we will extract from company communications including presentational information and brand-related press releases found on websites, nonfinancial narrative from annual reports, and interviews with managers published in mainstream media sources. In our analysis we will focalize on a cluster of luxury hospitality companies integrating a netnographic and text-mining techniques. We will use both the techniques in order to (1) extract and study brand associations in terms of brand reputation, brand image, and brand identity; (2) develop indicators of brand reputation and brand association matching; and (3) discuss their utility in the management of the hospitality company brands.

This study investigates core framing techniques utilized by two anti-illegal immigration social movement organizations, the Minuteman Project, Inc. and the Minuteman Civil Defense Corps, both volunteer civil border patrol groups operating along the U.S.–Mexican border. Theoretically, this paper is informed by Robert Benford and David Snow's work on collective action framing. Using a case study approach, document analysis is employed to explore how four types of framing techniques (diagnostic framing, prognostic framing, motivational action framing, and credibility framing) are implemented by each group via information presented on their websites. The findings of this investigation suggest that these groups implement each of the four framing techniques in question, with the bulk of their focus resting in the diagnostic frame. Through the examination of these groups via the framing perspective, it is also found that the groups emphasize the importance of place, that is, the U.S.–Mexican border itself. The case analyses thus further framing theory by highlighting the roles that “geographic and place framing” also play. The Minuteman Project, Inc. and the Minuteman Civil Defense Corps are relatively new groups that have mobilized within the past few years. Sociologically, relatively few scholars have studied these particular groups within the larger anti-illegal immigration movement. This paper provides an in-depth analysis of how the groups utilize framing to construct their messages, missions, and goals to the public. Doing so contributes to an interesting and emerging type of civil border patrol movement and also adds to the body of work devoted to the importance of social movement framing.

Online shopping cart abandonment presents a major problem for online fashion apparel retailers today. This exploratory research aims to validate scales that measure antecedents of online shopping cart abandonment (OSCA) and examine how these reasons contribute to OSCA behaviour. The findings indicated that the eight different reasons (financial reasons, organisational tool, time pressure, intangibility, privacy issues, aesthetic design, social influences and entertainment factors) that drive OSCA are distinct and account for unique variance in the model, validating the measures. Also, the findings revealed that financial reasons and using the cart as an organisational tool are the top two reasons why consumers abandon their carts. This study provides researchers with a better theoretical understanding of the reasons why consumers abandon their online shopping carts. It validates the various reasons why consumers abandon their shopping carts and provides valuable managerial insights on how online marketers may enhance the translation of online browsing behaviour into actual purchases.