Search results

The purpose of this paper is to explore webometric analysis of keywords and expressions of the biochemistry field of study via LexiURL Searcher.

Interfaces for assisting users with information access have received considerable attention. Along with the extraction of data on Web sites for webometric purposes (e.g. link analysis, ranking of Web sites, etc.), LexiURL Searcher presents some information on the arrangement of links among different Web sites. Such capability enables users to identify one or more Web sites around their intended subject and, accordingly, explore all Web sites linked with their identified Web site(s). LexiURL Searcher has preceded webometric analysis by considering the main expressions and keywords derived from the MeSH database.

The worldwide survey indicated that links from countries such as England, Japan, Germany, Australia and Canada were among the Web sites that are most used in biochemistry. Alternatively, other countries such as Singapore, Thailand and Poland had the most advantageous links to the outside world, whereas South Africa, New Zealand and The Netherlands had the least link effect. Biochemistry, being a specialized domain, would benefit greatly from site linking and would provide users the most assistance in information processing.

Most webometric studies remain on the level of link analysis and Web site statuses; however, this paper gives information on the common thread Web sites based on a standard thesaurus.

Higher education, and in particular libraries, have changed significantly over the last decade due to the adoption of technological advancements such as the Internet and the World Wide Web. The multitude of ways patrons can interact with librarians and library resources has been only the latest step in a very long process which started with traditional snail mail and the phone. As educators, librarians have always been interested in using new tools to improve services. These services are increasingly being made available to patrons who do not physically enter a library building. This paper looks at what library services are currently being offered to students at a distance in order to better plan for the future.

Web sites are typically designed attending to a variety of criteria. However, web site structure determines browsing behavior and way‐finding results. The aim of this study is to identify the main profiles of web sites' organizational structure by modeling them as graphs and considering several social network analysis features.

A case study based on 80 institutional Spanish universities' web sites has been used for this purpose. For each root domain, two different networks have been considered: the first is the domain network, and the second is the page network. In both cases, several indicators related to social network analysis have been evaluated to characterize the web site structure. Factor analysis provides the statistical methodology to adequately extract the main web site profiles in terms of their internal structure.

This paper allows the categorization of web site design styles and provides general guidelines to assist designers to better identify areas for creating and improving institutional web sites. The findings of this study offer practical implications to web site designers for creating and maintaining an effective web presence, and for improving usability.

The research is limited to 80 institutional Spanish universities' web sites. Other institutional university web sites from different countries can be analyzed, and the conclusions could be compared or enlarged.

This paper highlights the importance of the internal web sites structure, and their implications on usability and way‐finding results. As a difference to previous research, the paper is focused on the comparison of internal structure of institutional web sites, rather than analyzing the web as a whole or the interrelations among web sites.

This study explores US brands' web site standardisation in terms of the extent of standardisation and the content applied across European markets. The conceptual framework was created on the basis of four basic functions of web site content, i.e. transaction, communication, relationship, and interactivity.

In total, 206 web sites created for the UK, France, Germany, and Spain were examined by online content analysis techniques, in terms of the features of the web site in each host country, and the similarity between the home‐country (USA) and host‐country web sites. The unit of analysis was determined to be the first page or homepage of the web sites, excluding analysis of hyperlinks. Multivariate analyses were applied to test the principal thesis of the study.

The brands sold by US firms adopted a localisation strategy for web sites created for European markets by tailoring the specific content to each market, but maintained a minimum level of uniformity for logo, colour and layout. Other aspects, such as textual information and visual images, were very dissimilar across markets. Image reinforcement, direct sales functions and availability of choice were found to be the most significant features influencing web site standardisation. Furthermore, as in traditional media, the extent of web site standardisation for durable goods was significantly higher than for non‐durables.

The findings of this study should make advertisers and agencies more aware of the cultural and socio‐economic differences, rather than similarities, within the single European market. Despite the increasing consensus concerning the wider applicability of standardisation practices in traditional media, the findings of this study imply that a greater segment of interactive expertise may have accepted a view that subtle but important cultural differences exist across Europe, in terms of the use, selection and participation in web site‐based marketing.

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce.

There are two phases involved. In the first phase, the current research develops a web‐based mobile airline ticketing (W‐MAT) model to study usability features necessary to perform mobile air ticketing commerce. Thirty‐six features are mapped and identified based on the W‐MAT model. In the second phase, the air ticketing web sites for 27 most popular airline companies and online air travel agencies are examined to analyze their existing implementation patterns on these 36 features. The pattern analysis is based on web site features analysis and web site versatility analysis.

The analysis of web site features resulted in the development of an adoption feature pyramid that classified the 36 features into three categories. The analysis of web site versatility was based on multivariate cluster analysis that classified these 27 web sites into four groups.

The findings on web site features and web site versatility analyses in the current research are beneficial to future m‐commerce airline companies and air travel agencies, mobile device developers, and air ticketing m‐commerce interface designers.

The study concludes that the W‐MAT model‐based air ticketing features with usability emphasis are crucial to develop efficient mobile air ticketing web sites; and thereby, accelerating the adoption of m‐commerce for the air travel industry in the near future.

The purpose of this paper is to describe the process, analysis, results, and implications of a card sorting usability study conducted during the planning stages of a web site redesign project at the University of Illinois at Chicago.

The methodology was based on recommendations from usability literature. An open card sort was conducted with 14 students and one faculty member using 93 cards labeled with content from the library's web site. The subjects were asked to “think aloud” and explain their rationale for sorting the cards. The researchers used statistical analysis software to run a factor analysis on the results.

The researchers extracted 11 categories of cards that loaded together and 27 cards that did not fit a category. The categories showed evidence of clustering by shared words, format, and process or task. Cards that did not load were standalone categories, or were redundant or meaningless to the subjects.

The open card sort methodology and large number of cards resulted in cumbersome data that required specialized analysis. The qualitative data were critical to the interpretation of the quantitative data.

Libraries can use the process and analysis as a model for their own card sort usability studies. Results can be used to inform the naming of content and the creation of library web site architecture.

This study is unique in its use of the open card sort technique and factor analysis of the results. The results illustrate users' perceptions of library terminology and web site structure.

The purpose of this paper is to present an exploratory and preliminary analysis of virtual visitors to the web site of the State Library of Victoria (SLV) in order to enable more understanding about the type of content people are accessing on library web sites.

Most of the analysis in this paper is based on web activity data sourced from Hitwise. Different uses of the library web site are investigated as well as the characteristics of the visitors, where they were on the internet before coming to the library web site and where they went afterwards.

Queries on history, places and particular buildings were almost exclusively related to Victorian places or buildings, reflecting the content of the SLV web site. These three categories of query accounted for two fifths of all non‐SLV‐related queries. Most of the analyses presented in this paper have shown little difference over the years 2006‐2008.

One of the things that is very difficult to gauge from the data is whether the user obtained material of interest from the SLV site. To really find this out, one would need to ask the user directly.

This analysis will have implications for libraries' management of their online presence.

This paper differs from most papers on web search as it attempts a manual classification of the long tails of upstream web sites, downstream web sites and search queries. This paper will be of interest to anybody interested in the use of library web sites or information search.

This paper aims to investigate the level of internet marketing in use and the web marketing strategies models implemented by the Italian Speciality Wineries (ISWs).

The paper surveyed a sample of 272 high quality wineries. The analysis of the existing web sites has been conducted through an adapted 7Cs model. The 7Cs model data analysis has been developed both at a univariate and a multivariate level. The entrepreneur's perception of internet marketing has been analysed through a market research questionnaire.

The use of internet marketing by the ISWs is at an initial stage. “Show‐case” is the main purpose while functionality is the most important web site characteristic. Five groups of wineries have been identified through cluster analysis. The web marketing approaches implemented revolve around the choice to effect online sales. The web marketing strategies map highlights that the future development of the ISWs web marketing models goes in two different directions. The entrepreneur's perception of quality of the web site is identified in navigability parameters.

The paper contributes to a greater knowledge of the strategic web marketing models utilized by Italian speciality wineries. It also discusses the entrepreneur's perception of internet marketing.

Discusses the results of content analysis of the Web sites of Fortune 100 companies, carried out to identify the mix of promotional activities on their Web sites. Specifically, we performed a content analysis of Web sites utilizing categories representing a range of marketing communications, including: communicating product, pricing and dealer/retail location information, related and unrelated advertisements, sales promotion, direct marketing, basic company information and public relations. We also identified differences between and among industries based on standard industrial classification (SIC) codes. We found considerable variability in how members of the Fortune 100 used their Web sites. The Web sites ranged from very simple ones that focused on basic company information, such as company history, to quite complex Web sites that incorporated a mix of promotional elements, such as press releases, advertisements, games, free gifts and pricing information.

This research project looks at problems in Web site design from the perspective of network analysis. In view of the similarity between the hypertext structure of Web pages and a generic network, the authors find in network analysis several concepts and theories which could provide some insight for Web site design. In this paper, the problem of homepage location and the control of number of Web pages and their links are described. Solutions to these problems are discussed.