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Article
Publication date: 1 January 1976
Hiram C. Barksdale and Wamen A. French
Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of…
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Abstract
Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of US business to consumerism. Offers several points to illustrate this, concluding that concepts of consumerism appear to have been institutionalized in the economic system of the USA.
Details
European Journal of Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 0309-0566
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