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The response of US business to consumerism

Hiram C. Barksdale (French University of Georgia, Georgia USA)
Wamen A. French (French University of Georgia, Georgia USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1976

250

Abstract

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of US business to consumerism. Offers several points to illustrate this, concluding that concepts of consumerism appear to have been institutionalized in the economic system of the USA.

Keywords

Citation

Barksdale, H.C. and French, W.A. (1976), "The response of US business to consumerism", European Journal of Marketing, Vol. 10 No. 1, pp. 13-27. https://doi.org/10.1108/EUM0000000004995

Publisher

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MCB UP Ltd

Copyright © 1976, MCB UP Limited

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