The response of US business to consumerism
Abstract
Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of US business to consumerism. Offers several points to illustrate this, concluding that concepts of consumerism appear to have been institutionalized in the economic system of the USA.
Keywords
Citation
Barksdale, H.C. and French, W.A. (1976), "The response of US business to consumerism", European Journal of Marketing, Vol. 10 No. 1, pp. 13-27. https://doi.org/10.1108/EUM0000000004995
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited