Search results

1 – 5 of 5
Book part
Publication date: 23 April 2024

Vivek Mishra

Escalation in the number of online food ordering platforms, along with extensive junk food marketing, lucrative offers and discounts, innovation in food flavors, and doorstep…

Abstract

Escalation in the number of online food ordering platforms, along with extensive junk food marketing, lucrative offers and discounts, innovation in food flavors, and doorstep delivery of food, have triggered the consumption of high-calorie and unhealthy food products which pose serious threats to the health and future well-being of individuals by making them more obese. To date, several public policy frameworks have been developed to confront obesity; however, their efficacy seems debatable. Directionally, the objective of this study is to highlight the potential influence of “digital nudging” which aims at steering individuals in desired directions, at the same time delimiting their freedom of choice. The study also establishes the effectiveness of digital nudges promoting a healthy lifestyle by steering individuals toward healthier food choices. The author strongly believes that this conceptual perusal will offer immense inputs to healthy food marketers and researchers alike in addressing the matters of obesity. Addressing the menace of obesity calls for joint efforts of the government, the public, researchers, and more specifically food product manufacturers/marketers who should incorporate healthier food options into their portfolios. E-tailers are also urged to adopt such practices in virtual markets and promote healthier food options to effectively tackle obesity.

Details

Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

Keywords

Book part
Publication date: 23 April 2024

Omar Arabiat

This study offers an in-depth examination of Google Bard, an advanced artificial intelligence chatbot created by Google, focusing specifically on its potential impact on academic…

Abstract

This study offers an in-depth examination of Google Bard, an advanced artificial intelligence chatbot created by Google, focusing specifically on its potential impact on academic research. This discussion aims to comprehensively explore the features of Google Bard, highlighting its capabilities in data management, facilitating collaborative discussions, and enhancing accessibility to complex research. In addition to the aforementioned positive characteristics, we will also delve into the limitations and ethical considerations associated with this innovative device. The functionality of the system is constrained by the limitations imposed by its pre-established algorithms and training data. In addition, there are significant concerns regarding data privacy, potential biases in its responses stemming from its training data, and the wider societal implications associated with a heavy reliance on machine-generated content. Ensuring responsible and ethical utilization of Bard necessitates Google's provision of transparent communication regarding its development process. In light of the prominent functionalities demonstrated by Google Bard, it is imperative for researchers to engage in a rigorous examination of the information it presents, thereby safeguarding against the inadvertent propagation of misinformation or biased viewpoints. This will lay the groundwork for its effective integration into the academic research methodology.

Details

Technological Innovations for Business, Education and Sustainability
Type: Book
ISBN: 978-1-83753-106-6

Keywords

Abstract

Details

The Impact of ChatGPT on Higher Education
Type: Book
ISBN: 978-1-83797-648-5

Content available
Book part
Publication date: 8 April 2024

Amaresh Panda and Sanjay Mohapatra

Abstract

Details

The Online Healthcare Community
Type: Book
ISBN: 978-1-83549-141-6

Book part
Publication date: 30 April 2024

Lilith Green and Carol Rambo

Gender-diverse people experience unique cultural and interpersonal stigma in mainstream society and sometimes within their own communities; they face allegations of inauthenticity…

Abstract

Gender-diverse people experience unique cultural and interpersonal stigma in mainstream society and sometimes within their own communities; they face allegations of inauthenticity based on their nonconformity to either cisnormative or transnormative gender regimes. Based on 21 in-depth life history interviews, we unveil the intricate interactional process of negotiating identity and authenticity in the biographical work of gender-diverse individuals. In this study, gender-diverse people engaged in a “gender audit” with their gender-diverse interviewer. Gender audits yield verbal performances of gender with oneself and others. Ambiguity was “accounted for” or “embraced and created” in their biographical work to organize their life stories and undermine binary essentialism – a discourse that was “discursively constraining.” Gender audits took place in participants' day-to-day lives, either through self-audits, questioning from others, or both. In the final analysis, we assert that we all engage in gender auditing. Gender audits are intersubjective sites of domination, subordination, resistance, and social change. Gender diversity, then, can be viewed as a product of gender in flux.

Details

Symbolic Interaction and Inequality
Type: Book
ISBN: 978-1-83797-689-8

Keywords

Access

Year

Last month (5)

Content type

Book part (5)
1 – 5 of 5