Search results

The study aims to present a systematic literature review (SLR) to understand the current status of research on social media usage among the bottom of the pyramid (BOP). The purpose of this study is to identify the research gaps in this domain and review future research agendas by using theory, context, characteristics and methods [TCCM] framework.

An SLR, keywords co-occurrence and TCCM analysis were used to analyse and synthesize insights from 44 studies gained from Web of Science and Scopus databases.

The findings suggest that the USA and India are popular contexts for studying BOP. The BOP population uses social media to gain utilitarian, hedonic and social values. Further, social media can help BOP explore “entrepreneurship” opportunities, value co-creation and bring innovations.

This study expands the intellectual boundaries of social media at BOP and suggests multidisciplinary research. Additionally, adopting novel theoretical lenses helped determine social media's impact on BOP.

This study aims to examine the research that examines psychological empowerment (PE) and employee engagement (EE) via bibliometric analysis. The study also aims to offer an overview of the present state of research and indicate potential future research topics.

The literature on PE and engagement was reviewed using bibliometric analysis based on publications in the Scopus database. The analysis comprises a three-field plot, theoretical framework examination, thematic analysis and quantitative analysis of the most frequently referenced publications, affiliations, countries and authors.

The study identifies research trends such as the use of the leadership lens, the examination of the different degrees of empowerment, the examination of alternate mechanisms to improve engagement and the impact of supervisor resources on these constructs. The study also suggests areas for future research, such as the influence of leadership and organizational culture on these two factors, the link between PE and EE and the impact of the changing structure of work via the increased use of technology and new work relations like gig work on these concepts.

This study offers a thorough and systematic overview of the state of the research in the area of PE and EE. This study emphasizes the significance of PE and engagement in management by giving a thorough overview of the present state of research and outlining future research possibilities.